The growth in mobile internet users with a voracious appetite for online entertainment is accelerating the amount of data produced across Asia Pacific region.

According to IDC, Asia Pacific and Japan is one of the fastest growing data regions, and by 2025 it will be the third largest datasphere globally.

IDC’s datasphere is a measure of how much new data is created and replicated each year. Globally, the total amount of new data created in 2025 is forecast to increase to 175ZB from 33ZB in 2018.

According to the IDC white paper The APJxC Datasphere: Enterprise Acceleration to Meet Demand commissioned by Seagate, JAPAC is growing at a 2018-2025 CAGR of 28.3 per cent compared to a worldwide rate of 27.2 per cent.

The paper said data in this region will jump from 5.9ZB in 2018 to 33.8ZB in 2025, making up 18.2 per cent and 19.3 per cent of the global datasphere, respectively.

David Reinsel, senior vice president, IDC spoke during Seagate’s 40th anniversary event in Singapore last week, telling delegates there are three things are driving the growth in JAPAC.

Firstly, more than 400 million new users will be online for the first time and the region will have the fastest growth of mobile users accessing the internet.

Reinsel said, “They don’t just come online by going to an internet cafe or having a desktop PC, they’re coming online with mobile and on-the-go tools. They have the fastest growth of mobile users coming online to the internet at a 7.1 per cent compound annual growth rate.”

Thirdly, JAPAC has the second highest growth of users involved in entertainment-driven activity, over 7 per cent CAGR.

Reinsel explained, “APJ has the second highest growth in users involved with entertainment-driven data. Entertainment-driven data are things like esports, but also watching movies, watching YouTube or other video content for the pure purpose of entertainment.”

What is driving the datasphere?

According to the IDC white paper, there are five categories driving the datasphere, entertainment, IoT, productivity, voice and non-entertainment image.

In 2015 entertainment dominated the datasphere at 46 per cent and will drop to 33 per cent in 2025.

Reinsel commented on the drop saying, “It’s driven by a healthy diet of people coming online to enjoy and see what’s going around the world and enjoy video content people have created.”

Productivity increases from 10 per cent of the datasphere to 22 per cent in 2025. IoT also grows from 2 per cent in 2015 to 16 per cent in 2025.

Reinsel said, “This is where you’re doing new things, you’re bringing efficiency and productivity.

“One of the global dynamics is less about entertainment and more about bringing more convenience efficiency and productivity to our business workflows and personal streams of life.”

Previous post

Lavender CX launches tech company to help marketers create agency-quality digital marketing in-house

Next post

Rising cost of letter delivery weighs on Australia Post’s profit

Join the digital transformation discussion and sign up for the Which-50 Irregular Insights newsletter.