Isentia MD and CEO John Croll has resigned.
In a statement to the ASX today, the company announced Croll has given six months notice and will continue to lead the business while the board conducts a global search for a new CEO.
“After almost 20 years as CEO, I believe it is time for a change. I have been incredibly privileged to lead the talented and dedicated team at Isentia,” Croll said.
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“Over the next six months I will continue to focus on implementing strategic initiatives that will improve the performance of our media intelligence business.”
Isentia Chairman Doug Snedden thanked Croll for his contribution to the business.
“John will continue to lead the company with the support and assistance of the board until a successor is appointed. We appreciate John’s ongoing commitment to Isentia as the notice period will ensure a smooth transition to a new CEO. An external search for a replacement will commence immediately,” Snedden said.
During Croll’s tenure iSentia, which was previously known as Media Monitors, listed on the ASX in 2014. The company also acquired acquired King Content in 2015 for $48 million (which included the management earn out) before writing down the value of the content marketing business to zero last year, taking a $37.8 million impairment charge.