Insights

The giant dotcoms like Google, Facebook and Yahoo have made the transition successfully through the most disruptive moment of their short histories. And they have emerged more powerful than ever before.  Disruption is not a death sentence. The desktop web as we came to understand it emerged in the mid

The Web as we understand it is 25 year old. Or close enough. As we have reported before it is now a quarter of a century since Tim Berner’s Lee unleashed the modern era’s version of fire, and the invention in a very short while has remade the world. Mostly for

Teenagers are a fickle crowd by their nature. No sooner have marketers recalibrated their channels to remain engaged with the next best thing when suddenly the music stops and everybody hops one spot to the right. Facebook understands this better than most, since it keeps getting beaten up about its

Company executives accept that they might be overwhelmed by waves of digital disruption, but they are unrelentingly skeptical about whether their leaders have the right vision, or their staff the right skills to meet the challenge, according to new research by Forrester and Russell Reynolds. The Forrester/Russell Reynolds 2014 Digital

Insurance companies the world over are chasing younger consumers down into the digital rabbit hole in response to user preference, and finding there are savings to be made from better customer service according to this year’s World Insurance Report from Capgemini. While desktop internet remains the preferred alternative channel and

Technology is the great transformer – above all else according to US CEOs.  A PWC study released earlier this year revealed that of the five great mega trends likely to impact business over the next five years, technology is the standout. The others for the record are demography, the global

Mobility is dominating much of the marketing planning at the moment as brands play catch up with consumer preference. And the change has been swift. As we’ve have noted before, only two years ago Facebook generated no revenues from mobility and today it represents more than half the treasure. Locally

We’ve worn technology for decades: from headphones, to hearing aids, to prosthetics, to glasses, sunglasses, goggles, and diving masks to Bluetooth headsets, to helmets, to watches, to signet rings, to as far back as clothing, to perhaps even perfume – wearing innovation isn’t foreign or new to humans. In developed

Are we coming to the end of the explosive growth phase for mobility. New figures from research analysts IDC certainly seems to suggest all the characteristics of a maturing market. Smartphone unit growth is expected to drop to below 20 per cent this year and decay further – into single

Sometimes the biggest moments pass almost unnoticed. The most recent comScore data from the US reveals that internet users in America now spend more internet minutes on their mobile phone apps than they do on their desktop web browsers. And yes, since you ask, it’s a big deal. The revolution