The success of digital marketers depends on martech but we need to be better at measuring value. Technology by itself does nothing but as digital marketers our success depends on it. How you utilize and measure your martech determines how successful you and your organization will be. When measuring their

As a publisher, you typically start with a standard set of ad sizes — regardless of the way you chose to monetize the site. And, that’s the right move. IAB standard ad sizes have higher demands, this, in turn, leads to better competition and higher eCPM. But why not go

The local cloud Infrastructure as a Service (IaaS) market continues to grow strongly and unsurprisingly, the multinational hyperscale cloud providers are taking the lion’s share. That’s a key finding in a new piece of research from the Australian technology analyst firm, Telsyte. Australian organisations spent $907 million on IaaS (Infrastructure

Blue Prism today announced the re-launch of its Blue Prism Digital Exchange (DX), which it describes as “a one-stop shop” for easily accessing intelligent automation solutions. The “new” Blue Prism DX gives users access to content, assets and as well as allowing them to tap into the online community. The

Mirvac and its consortium partners, AMP Capital and Sunsuper, announced what they describe as the practical completion of The Foundry, the third new building to be delivered as part of the revitalised technology and innovation hub, South Eveleigh. The Foundry is the second-largest commercial building in Australia, one of the

Enterprises on either side of the Tasman are far more confident in their ability to innovate than their Asia-Pacific (APAC) neighbours. That’s a key finding in a new by Boomi, called  The State of Modernisation, Transformation, and Innovation in the Digital Age. The report, commissioned with Vanson Bourne, found 27

Germany’s highest civil court has ordered Facebook to comply with rules issued by the country’s competition watchdog that curb its ability to merge data between its various platforms such as the Whatsapp, Instagram and the main Facebook service, along with third-party data. The issue of consent sits at the heart

Following a court decision on Friday (22 June 2020), it is now highly likely that California will introduce legislation that curtails “cross-context behavioral advertising”. A court decision on Friday (19 June 2020) makes it highly likely that Californians will vote on the California Privacy Rights Act (CPRA), the successor to

Automation vendor Blue Prism says 70 almost three-quarters of Australian executives it recently polled see robotic process automation (RPA) as solving the global productivity problem, 80 per cent say its helps drive digital transformation, and 78 per cent see it as essential for business to remain competitive. The findings are

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Australian graphic design platform Canva has seen its market value surge in the last two years, and after a recent capital raising it is now worth $6 billion. Its January 2018 valuation, when investors such as Mary Meeker hopped aboard was “only” 1 billion. Canva is now used by more