Mobility is dominating much of the marketing planning at the moment as brands play catch up with consumer preference. And the change has been swift. As we’ve have noted before, only two years ago Facebook generated no revenues from mobility and today it represents more than half the treasure. Locally

Sometimes the biggest moments pass almost unnoticed. The most recent comScore data from the US reveals that internet users in America now spend more internet minutes on their mobile phone apps than they do on their desktop web browsers. And yes, since you ask, it’s a big deal. The revolution

We’ve worn technology for decades: from headphones, to hearing aids, to prosthetics, to glasses, sunglasses, goggles, and diving masks to Bluetooth headsets, to helmets, to watches, to signet rings, to as far back as clothing, to perhaps even perfume – wearing innovation isn’t foreign or new to humans. In developed

Are we coming to the end of the explosive growth phase for mobility. New figures from research analysts IDC certainly seems to suggest all the characteristics of a maturing market. Smartphone unit growth is expected to drop to below 20 per cent this year and decay further – into single

Since April last year, the five MegaDots – Apple, Amazon, Google, Yahoo and Facebook have spent at least $30.8 billion on acquisitions, of which Facebook’s $19B (including the earnout) is clearly the largest. They have actually spent more but most of the deal terms were not disclosed. A new infographic

Android now dominates worldwide tablet sales, having captured almost 62 per cent market share in 2013 up from 45 per cent in 2013 according to the latest research by Gartner. One more brick in the wall for Google. Apple meanwhile grews its more premium tablet business with the iPad sales

The  implementation of digital marketing strategies and platforms should be a boon for CMO’s looking to demonstrate ROI to their insistent finance departments. And yet 20 years after the arrival of web browsers and the emergence of digital as a critical and vastly scaling channel, marketing chiefs still struggle to

A massive mobile ad spend spike is on the way. Mobile ad spending will surge globally by almost $30 billion, up from $13 billion in 2013 to $42 billion in three years time, according to industry analysts Gartner. Most of the growth will come in the back half of the

More than 80 per cent large US firms now have a chief marketing technologist according to research by Gartner. The study, authored by Laura McLlellan, vp marketing strategy at Gartner, revealed there were big – and across the board – increases in the appointment of marketing CTOs, with the largest

How quickly the world moves. Mobility affects companies in different ways but what is most interesting is how quickly it happens and how profound the implications. It’s barely two years since Facebook admitted in its IPO filing documentation that it made no money from mobile and didn’t really know how