Insights

Katy Perry scored the most popular retweet in Australia this week, with a photo of two birds cuddling on a branch in the snow capturing over 17,500 retweets and 31,000 favourites. But in many ways it was out of step with sentiment, which tended towards more serious topics this week.

Freedom or Anarchy? Depends on your perspective and what you have to lose. A report has ranked the world based on the Internet freedom of its citizens, with Australia claiming a top five spot. However, around the world the picture is a little more depressing — and getting worse. Ubiquity

The overwhelming majority of companies surveyed in an Altimeter study earlier this year reported that they are undergoing a digital transformation. You might think that is good news. You might be wrong. That’s because only a quarter of them have bothered to map the digital customer journey or develop a

Picks and shovels. That’s how you get rich in a gold rush. Companies like Mulesoft, Apigee and SOA Software are set to cash in as businesses invest deeply into breaking down silos and integrating new data and systems as they transform. A study by Ovum, called “2015 Trends to Watch:

Deloitte is at it again — expanding its digital footprint in Australia as it seeks to steal a march on the other Big Four consulting firms in the transformation market. The company will shortly announce that it has acquired the Lonsdale Group, a financial advisory service with cloud expertise that

There was a fork-in-the-road moment recently that is instructive for anyone faced with digital disruption. According to The Washington Post, one of the founders of Facebook has murdered a venerable US media institution. Chris Hughes is one of those whose wealth has been digitally enhanced and who has chosen to invest

Unlike traditional investments, measuring ROI for digital has proven to be difficult. For example,  during the rapid growth of Facebook marketing in 2011 a lot of effort was put into trying to quantify the value of a “like”. Despite this effort the figures varied massively from $0 (Forrester) through to

In a recent study almost 80 per cent of board members in Swedish companies agreed that digital developments impact the business model. But they were less certain that such competence existed on the board or in the C-Suite. One telling sign was that more than 59% of the companies lacked

Accounting software industry disruptor Xero today will become the exclusive sponsor for StartupAUS for accounting software, and and provide additional regular events organised by both organisations. Chris Ridd, Xero Managing Director, Australia, will join the StartupAUS advisory board and provide strategic direction and insight to the not-for-profit’s board of directors.

Facebook gets beaten up occasionally about its teen audience – the view being that the Social Network’s demographic is skewing to and older cohort and ‘the kids’ are finding better ways to occupy their time. Mark Zuckerberg is probably not too worried. Here’s why. The days when Facebook was a