Insights

Apple lost its leadership of the Australian tablet market in the first half of this year in terms of unit sales. But it remains clearly dominant when the dollars are tallied, capturing a 70 per cent share of the loot according to new research by Telsyte. And indeed Android’s moment

High street meets high tech, consumer insights, Indian ecommerce and personalisation dominated the global omnichannel conversation in social channels this week, according to our latest Chatter Report. Each weekday the KINSHIP digital/Which-50 Chatter Report identifies the most influential conversation starters of the last week across the global social realm, and

US-based research outfit HfS has released its list of the leaders in the digital transformation services space, with IBM, Accenture and TCS occupying the top positions. According to the researchers, “2014 has shaped up to be the year Digital Transformation took root as a unifying theme for IT and business services.”

Companies need to focus on three key qualities in order to deliver highly relevant customer experiences at scale, according to Accenture. And those who succeed significantly outperform the market. The company has shared the information in an interactive infographic culled from a study called Digital Transformation: Re-imagine from the Outside

Here is everything you need to understand about Twitter and engagement in Australia: this week eight of the top ten retweets involved boy bands or boy singers — mostly One Direction or Justin Bieber or Troye Sivan. (And that’s after we excluded all things #5SOS to see what would happen).

Forrester and Gartner both released digital themed research this week with data privacy, digital money, mobility and business analytics all featuring as conversation starters in this week’s research analyst Chatter Report Each week, the KINSHIP digital/Which-50 analyst Chatter Report finds the social shares that originate from research and analysis outfits

Altimeter’s insights, the importance of people, Luxury’s digital embrace and how large companies are engaging with transformation dominate this week’s digital transformation Chatter Report. Each weekday the KINSHIP digital/Which-50 Chatter Report identifies the most influential conversation starters of the last week around the global social realm, and once a week

“Your next CEO should be your CMO,” says Milosh Milisavljevic, Associate Principal at McKinsey & Company, emphasising the idea that companies need to be much more customer- and market-oriented today. Milisavljevic made his comments on the importance of marketing at the ADMA Global Forum last week, in a presentation entitled

Inevitable Boy Band love-ins aside, this week’s KINSHIP digital/Which-50 Retweet Report delivers an eclectic mix of interests. It’s everything from criticism of a new Qantas password UX, to debates over Work for the Dole and Indigenous politics, culminating in Tim Cahill apparently stirring somebody about the English Premier League. Each

Stronger than expected revenues, profits and — critically — user growth led to an extraordinary run on Twitter shares overnight, with the stock spiking more than 30 per cent at one point. Revenues tipped the scales at $US312 million — almost ten per cent above the Street’s expectations — and