Insights

Accenture and Microsoft have created a prototype based on blockchain technology with the aim of creating a digital identity for 1.1 billion people around the world who don’t have a formal ID. Approximately one-sixth of the world’s population cannot participate in cultural, political, economic and social life because they lack

Businesses that successfully apply artificial intelligence could increase profitability by an average of 38 per cent by 2035, according to Accenture. Sign up for Which-50’s Irregular Insights newsletter The consultants predict the introduction of AI could deliver an economic boost of US$14 trillion in additional gross value added (GVA) across

voice of the customer

Which-50 has dedicated plenty of pixels to writing about the importance of a customer-first strategy. So, over the last month, we’ve been asking our customers — the readers of Which-50 — to tell us what matters to them. The results are in. Since our 2016 reader survey, page views on

Google, Apple, Facebook, Amazon, Baidu, Alibaba and Tencent. These are the digital giants that have taken control of consumer interactions. In fact, Gartner predicts that by 2021, 20 per cent of all activities an individual engages in will involve at least one of the top seven digital giants. The prediction

Whole Foods Market

Amazon.com will pay Whole Foods’ shareholders US$42.00 per share in cash, a 27 percent premium to the closing share price prior to the announcement and will assume all of Whole Foods’ debt. Whole Foods is one the portfolio companies in our Healthy Lifestyle Fund, a company whose brand and ethos of healthy eating

Chances are that you’ve witnessed the mobile revolution taking place in media and marketing. No offence to those still using a flip phone or those who might be too young to remember a world without their smartphone. Apple may often be quoted as the key driver for this revolution with

Google brand safety

A poor approach to brand safety will cost companies sales according to a new study called “How Brands Annoy Fans.” The researchers looked at digital brand safety from the consumer’s perspective and found that consumers are punishing even preferred brands if they don’t use trusted media platforms or take active

Artificial intelligence is poised to unleash the next wave of digital disruption, and companies should prepare for it now. That’s the key takeaway from a new 80-page discussion paper from McKinsey Global Institute titled Artificial Intelligence: The Next Digital Frontier. The report argues AI is finally starting to deliver real-life

Facebook uses a combination of AI, human expertise and government partnerships to keep terrorist propaganda off its platform. A blog post authored by Monika Bickert, Director of Global Policy Management, and Brian Fishman, Counterterrorism Policy Manager, details how Facebook uses artificial intelligence to keep terrorist content off Facebook, something the social

Smart Toy sales are set to surge and grow to $15.5 billion in hardware and app content revenues by 2022. That’s up from just under $5 billion this year. The figures are contained in a new study from Juniper Research. Smartphone-based connected toys will drive the growth along with the