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Timothy Whitfield

Timothy Whitfield

VP, Strategic Solutions, APAC
  WHICH-5O INSIDER
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  • Programmatic Debate will Tackle 1st vs 2nd Priced Auctions

    Programmatic Debate will Tackle 1st vs 2nd Priced Auctions

    I'm old enough to remember technologies like Sony's BetaMax and how it was replaced by JVC's VHS. BetaMax was arguably a

    Timothy Whitfield Timothy Whitfield / Jul 17, 2018
  • Why I’m taking a break from writing on LinkedIn

    Why I’m taking a break from writing on LinkedIn

    Have you ever read something online and wondered how it got there? Maybe something with a spelling mitsake, or written

    Timothy Whitfield Timothy Whitfield / Mar 20, 2018
  • Watch these ten programmatic trends closely in 2018

    Watch these ten programmatic trends closely in 2018

    This year will mark the 10th anniversary of the first programmatic auction which first happened by MediaMath in 2008. In

    Timothy Whitfield Timothy Whitfield / Jan 31, 2018
  • IAB MeasureUp 2017

    IAB MeasureUp 2017

    The IAB MeasureUp 2017 conference saw industry leaders met to discuss the hot topic of measuring digital advertising. Following the

    Timothy Whitfield Timothy Whitfield / Nov 7, 2017
  • "I'm Sorry" or "Thank You!"

    This has been a very big year for me and I've had a lot to reflect upon. People that know

    Timothy Whitfield Timothy Whitfield / Nov 6, 2017
  • Students, Academics and Industry Experts unite to help build a better marketing degree

    Students, Academics and Industry Experts unite to help build a better marketing degree

    The industry loves the term disruption. We are attracted to this type of energy that challenges the status quo, especially

    Timothy Whitfield Timothy Whitfield / Nov 1, 2017
  • MFA 5+ Fuelling your life for 2018

    MFA 5+ Fuelling your life for 2018

    Independent bodies like the Media Federation of Australia are so important to the industry. They collectively raise the bar to

    Timothy Whitfield Timothy Whitfield / Oct 25, 2017
  • Faster websites have better viewability

    Faster websites have better viewability

    Good ad tech should improve campaign performance for advertisers, media performance for publishers and user experience for consumers. Note: I appreciate

    Timothy Whitfield Timothy Whitfield / Oct 19, 2017
  • Media Federation Australia 5+ Brekkie

    Media Federation Australia 5+ Brekkie

    The Media Federation of Australia (MFA) hosted its quarterly breakfast mentoring session for the younger media execs that have been

    Timothy Whitfield Timothy Whitfield / Sep 24, 2017
  • Podcast: Interview with InMobi CEO Anne Frisbie

    Podcast: Interview with InMobi CEO Anne Frisbie

    If Hollywood was ever to make an action movie with an amazing female CEO who could single handedly take on

    Timothy Whitfield Timothy Whitfield / Sep 4, 2017
  • M.AD-TECH - Episode 11 - Michael Rubenstein - President - AppNexus

    M.AD-TECH - Episode 11 - Michael Rubenstein - President - AppNexus

    In this podcast, Timothy Whitfield and John Miskelly interview Michael Rubenstein the President of AppNexus. This interview shows the journey from

    Timothy Whitfield Timothy Whitfield / Aug 19, 2017
  • Hot or Not: The top 10 keywords in Digital Media

    Hot or Not: The top 10 keywords in Digital Media

    Timothy Whitfield, director, technical operations at GroupM, weighs in on which ad tech terms are useful and which ones should

    Timothy Whitfield Timothy Whitfield / Aug 2, 2017
  • M.AD-TECH - Episode 10 - Kurt Kratchman - COO - Grapeshot

    M.AD-TECH - Episode 10 - Kurt Kratchman - COO - Grapeshot

    In this podcast, Timothy Whitfield and Venessa Hunt interview the Grapeshot COO, Kurt Kratchman. This interview takes a journey from

    Timothy Whitfield Timothy Whitfield / Jul 12, 2017
  • Demand Side Platforms. Head to Head Test Part #2 (The Results)

    Demand Side Platforms. Head to Head Test Part #2 (The Results)

    This article follows-on from my previous analysis last week whereby we started to review a number of demand side platforms

    Timothy Whitfield Timothy Whitfield / Jun 25, 2017
  • Why Demand Side Platforms (DSPs) don't want your money!

    Why Demand Side Platforms (DSPs) don't want your money!

    When it comes to programmatic ad-tech companies they all seem to have three things in common. (a) The all seem

    Timothy Whitfield Timothy Whitfield / Jun 17, 2017
  • M.AD-TECH - Episode 09 - John Montgomery - EVP Global Brand Safety - GroupM

    M.AD-TECH - Episode 09 - John Montgomery - EVP Global Brand Safety - GroupM

    In this episode, Timothy Whitfield, Director of Technical Operations and Venessa Hunt, Head of Mobile interview John Montgomery, EVP Global

    Timothy Whitfield Timothy Whitfield / May 8, 2017
  • M.AD-TECH - Episode 08 - Steve Doyle - CCO - InSkin Media

    M.AD-TECH - Episode 08 - Steve Doyle - CCO - InSkin Media

    In this episode Timothy Whitfield and Willie Pang interview Steve Doyle, Chief Commercial Officer at InSkin Media. We discuss IPO vs

    Timothy Whitfield Timothy Whitfield / Mar 25, 2017
  • M.AD-TECH - Episode 07 - Phil Schraeder - COO - GumGum

    M.AD-TECH - Episode 07 - Phil Schraeder - COO - GumGum

    In this episode Timothy Whitfield and John Miskelly interview Phil Schraeder, President & COO at GumGum. We discuss Artificial Intelligence, Brand

    Timothy Whitfield Timothy Whitfield / Mar 12, 2017
  • M.AD-TECH - Episode 06 - Mike Shehan - CEO - SpotX

    M.AD-TECH - Episode 06 - Mike Shehan - CEO - SpotX

    Timothy Whitfield and John Miskelly interview the global CEO of SpotX. We talk about SpotX and the role of the

    Timothy Whitfield Timothy Whitfield / Feb 25, 2017
  • M.AD-TECH - Episode 05 - Kerry McCabe - Global President - RadiumOne

    M.AD-TECH - Episode 05 - Kerry McCabe - Global President - RadiumOne

    Timothy Whitfield and John Miskelly discuss Dark Social with RadiumOne's Global President, Kerry McCabe.

    Timothy Whitfield Timothy Whitfield / Feb 12, 2017
  • M.AD-TECH - Episode 04 - Mike Barker - CEO - DataXu

    M.AD-TECH - Episode 04 - Mike Barker - CEO - DataXu

    In this episode we interview Mike Baker the global CEO of DataXu. Tim, John and Mike discuss Ad-Tech IPOs and

    Timothy Whitfield Timothy Whitfield / Jan 21, 2017
  • Building a Mobile SEO Search Strategy

    Building a Mobile SEO Search Strategy

    Mobile SEO strategy is different from desktop or laptop strategy because of the way people interact with their mobile devices.

    Timothy Whitfield Timothy Whitfield / Jan 13, 2017
  • M.AD-TECH - Episode 03 - Richy Glassbert - CEO - Medialets

    M.AD-TECH - Episode 03 - Richy Glassbert - CEO - Medialets

    In this episode Timothy Whitfield and John Miskelly interviews the CEO of Medialets, Richy Glassberg. They talk about everything from

    Timothy Whitfield Timothy Whitfield / Dec 14, 2016
  • M.AD-TECH - Episode 02 - Mark Brandon - CDO - MCN

    M.AD-TECH - Episode 02 - Mark Brandon - CDO - MCN

    This podcast is with Timothy  Whitfield, John Miskelly and special guest Mark Brandon. Mark works at MCN as their Chief

    Timothy Whitfield Timothy Whitfield / Dec 6, 2016
  • M.AD-TECH - Episode 01 - TV vs Digital Debate

    M.AD-TECH - Episode 01 - TV vs Digital Debate

    If you didn't catch the first debate then you can read about it here. The debate was about Full Stack vs.

    Timothy Whitfield Timothy Whitfield / Nov 8, 2016
  • The Pitfalls of Programmatic Data

    The Pitfalls of Programmatic Data

    This article is the latest in the series of AdTech reviews. This time the spotlight was turned to Data Management

    Timothy Whitfield Timothy Whitfield / May 31, 2016
  • Programmatic Targeting... for Dummies

    Programmatic Targeting... for Dummies

    Following on from my article on Hyper Local Geo Targeting I felt that it would be equally interesting to use scientific principle to forensically

    Timothy Whitfield Timothy Whitfield / Apr 3, 2016
  • Hyper Local Geo Targeting. The hype... the truth! #agencypublisher

    Hyper Local Geo Targeting. The hype... the truth! #agencypublisher

    Over the last few months I've been approached by many AdTech vendors that are selling "Hyper Local Geo Targeting" for

    Timothy Whitfield Timothy Whitfield / Jan 31, 2016

About Timothy Whitfield

Timothy Whitfield is a contributing editor-at-large for Which-50. He is also the VP, Strategic Solutions, APAC, having been previously been GroupM Australia’s Head of Technology and Operations. Whitfield built one the original ad serving engines and the technology he developed is still utilised on SaaS solutions around the world. As both a commentator and public speaker his opinions are eagerly sought and his Adtech Share of the Day on Linkedin is a must-read for marketing and advertising leaders.

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