WHICH-5O INSIDER
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Programmatic Debate will Tackle 1st vs 2nd Priced Auctions
I'm old enough to remember technologies like Sony's BetaMax and how it was replaced by JVC's VHS. BetaMax was arguably a
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Why I’m taking a break from writing on LinkedIn
Have you ever read something online and wondered how it got there? Maybe something with a spelling mitsake, or written
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Watch these ten programmatic trends closely in 2018
This year will mark the 10th anniversary of the first programmatic auction which first happened by MediaMath in 2008. In
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IAB MeasureUp 2017
The IAB MeasureUp 2017 conference saw industry leaders met to discuss the hot topic of measuring digital advertising. Following the
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"I'm Sorry" or "Thank You!"
This has been a very big year for me and I've had a lot to reflect upon. People that know
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Students, Academics and Industry Experts unite to help build a better marketing degree
The industry loves the term disruption. We are attracted to this type of energy that challenges the status quo, especially
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MFA 5+ Fuelling your life for 2018
Independent bodies like the Media Federation of Australia are so important to the industry. They collectively raise the bar to
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Faster websites have better viewability
Good ad tech should improve campaign performance for advertisers, media performance for publishers and user experience for consumers. Note: I appreciate
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Media Federation Australia 5+ Brekkie
The Media Federation of Australia (MFA) hosted its quarterly breakfast mentoring session for the younger media execs that have been
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Podcast: Interview with InMobi CEO Anne Frisbie
If Hollywood was ever to make an action movie with an amazing female CEO who could single handedly take on
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M.AD-TECH - Episode 11 - Michael Rubenstein - President - AppNexus
In this podcast, Timothy Whitfield and John Miskelly interview Michael Rubenstein the President of AppNexus. This interview shows the journey from
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Hot or Not: The top 10 keywords in Digital Media
Timothy Whitfield, director, technical operations at GroupM, weighs in on which ad tech terms are useful and which ones should
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M.AD-TECH - Episode 10 - Kurt Kratchman - COO - Grapeshot
In this podcast, Timothy Whitfield and Venessa Hunt interview the Grapeshot COO, Kurt Kratchman. This interview takes a journey from
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Demand Side Platforms. Head to Head Test Part #2 (The Results)
This article follows-on from my previous analysis last week whereby we started to review a number of demand side platforms
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Why Demand Side Platforms (DSPs) don't want your money!
When it comes to programmatic ad-tech companies they all seem to have three things in common. (a) The all seem
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M.AD-TECH - Episode 09 - John Montgomery - EVP Global Brand Safety - GroupM
In this episode, Timothy Whitfield, Director of Technical Operations and Venessa Hunt, Head of Mobile interview John Montgomery, EVP Global
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M.AD-TECH - Episode 08 - Steve Doyle - CCO - InSkin Media
In this episode Timothy Whitfield and Willie Pang interview Steve Doyle, Chief Commercial Officer at InSkin Media. We discuss IPO vs
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M.AD-TECH - Episode 07 - Phil Schraeder - COO - GumGum
In this episode Timothy Whitfield and John Miskelly interview Phil Schraeder, President & COO at GumGum. We discuss Artificial Intelligence, Brand
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M.AD-TECH - Episode 06 - Mike Shehan - CEO - SpotX
Timothy Whitfield and John Miskelly interview the global CEO of SpotX. We talk about SpotX and the role of the
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M.AD-TECH - Episode 05 - Kerry McCabe - Global President - RadiumOne
Timothy Whitfield and John Miskelly discuss Dark Social with RadiumOne's Global President, Kerry McCabe.
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M.AD-TECH - Episode 04 - Mike Barker - CEO - DataXu
In this episode we interview Mike Baker the global CEO of DataXu. Tim, John and Mike discuss Ad-Tech IPOs and
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Building a Mobile SEO Search Strategy
Mobile SEO strategy is different from desktop or laptop strategy because of the way people interact with their mobile devices.
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M.AD-TECH - Episode 03 - Richy Glassbert - CEO - Medialets
In this episode Timothy Whitfield and John Miskelly interviews the CEO of Medialets, Richy Glassberg. They talk about everything from
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M.AD-TECH - Episode 02 - Mark Brandon - CDO - MCN
This podcast is with Timothy Whitfield, John Miskelly and special guest Mark Brandon. Mark works at MCN as their Chief
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M.AD-TECH - Episode 01 - TV vs Digital Debate
If you didn't catch the first debate then you can read about it here. The debate was about Full Stack vs.
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The Pitfalls of Programmatic Data
This article is the latest in the series of AdTech reviews. This time the spotlight was turned to Data Management
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Programmatic Targeting... for Dummies
Following on from my article on Hyper Local Geo Targeting I felt that it would be equally interesting to use scientific principle to forensically
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Hyper Local Geo Targeting. The hype... the truth! #agencypublisher
Over the last few months I've been approached by many AdTech vendors that are selling "Hyper Local Geo Targeting" for
