WHICH-5O INSIDER
Programmatic Debate will Tackle 1st vs 2nd Priced Auctions
I'm old enough to remember technologies like Sony's BetaMax and how it was replaced by JVC's VHS. BetaMax was arguably a
Why I’m taking a break from writing on LinkedIn
Have you ever read something online and wondered how it got there? Maybe something with a spelling mitsake, or written
Watch these ten programmatic trends closely in 2018
This year will mark the 10th anniversary of the first programmatic auction which first happened by MediaMath in 2008. In
IAB MeasureUp 2017
The IAB MeasureUp 2017 conference saw industry leaders met to discuss the hot topic of measuring digital advertising. Following the
"I'm Sorry" or "Thank You!"
This has been a very big year for me and I've had a lot to reflect upon. People that know
Students, Academics and Industry Experts unite to help build a better marketing degree
The industry loves the term disruption. We are attracted to this type of energy that challenges the status quo, especially
MFA 5+ Fuelling your life for 2018
Independent bodies like the Media Federation of Australia are so important to the industry. They collectively raise the bar to
Faster websites have better viewability
Good ad tech should improve campaign performance for advertisers, media performance for publishers and user experience for consumers.Note: I appreciate
Media Federation Australia 5+ Brekkie
The Media Federation of Australia (MFA) hosted its quarterly breakfast mentoring session for the younger media execs that have been
Podcast: Interview with InMobi CEO Anne Frisbie
If Hollywood was ever to make an action movie with an amazing female CEO who could single handedly take on
M.AD-TECH - Episode 11 - Michael Rubenstein - President - AppNexus
In this podcast, Timothy Whitfield and John Miskelly interview Michael Rubenstein the President of AppNexus. This interview shows the journey from
Hot or Not: The top 10 keywords in Digital Media
Timothy Whitfield, director, technical operations at GroupM, weighs in on which ad tech terms are useful and which ones should
M.AD-TECH - Episode 10 - Kurt Kratchman - COO - Grapeshot
In this podcast, Timothy Whitfield and Venessa Hunt interview the Grapeshot COO, Kurt Kratchman. This interview takes a journey from
Demand Side Platforms. Head to Head Test Part #2 (The Results)
This article follows-on from my previous analysis last week whereby we started to review a number of demand side platforms
Why Demand Side Platforms (DSPs) don't want your money!
When it comes to programmatic ad-tech companies they all seem to have three things in common. (a) The all seem
M.AD-TECH - Episode 09 - John Montgomery - EVP Global Brand Safety - GroupM
In this episode, Timothy Whitfield, Director of Technical Operations and Venessa Hunt, Head of Mobile interview John Montgomery, EVP Global
M.AD-TECH - Episode 08 - Steve Doyle - CCO - InSkin Media
In this episode Timothy Whitfield and Willie Pang interview Steve Doyle, Chief Commercial Officer at InSkin Media. We discuss IPO vs
M.AD-TECH - Episode 07 - Phil Schraeder - COO - GumGum
In this episode Timothy Whitfield and John Miskelly interview Phil Schraeder, President & COO at GumGum. We discuss Artificial Intelligence, Brand
M.AD-TECH - Episode 06 - Mike Shehan - CEO - SpotX
Timothy Whitfield and John Miskelly interview the global CEO of SpotX. We talk about SpotX and the role of the
M.AD-TECH - Episode 05 - Kerry McCabe - Global President - RadiumOne
Timothy Whitfield and John Miskelly discuss Dark Social with RadiumOne's Global President, Kerry McCabe.
M.AD-TECH - Episode 04 - Mike Barker - CEO - DataXu
In this episode we interview Mike Baker the global CEO of DataXu. Tim, John and Mike discuss Ad-Tech IPOs and
Building a Mobile SEO Search Strategy
Mobile SEO strategy is different from desktop or laptop strategy because of the way people interact with their mobile devices.
M.AD-TECH - Episode 03 - Richy Glassbert - CEO - Medialets
In this episode Timothy Whitfield and John Miskelly interviews the CEO of Medialets, Richy Glassberg. They talk about everything from
M.AD-TECH - Episode 02 - Mark Brandon - CDO - MCN
This podcast is with Timothy Whitfield, John Miskelly and special guest Mark Brandon. Mark works at MCN as their Chief
M.AD-TECH - Episode 01 - TV vs Digital Debate
If you didn't catch the first debate then you can read about it here. The debate was about Full Stack vs.
The Pitfalls of Programmatic Data
This article is the latest in the series of AdTech reviews. This time the spotlight was turned to Data Management
Programmatic Targeting... for Dummies
Following on from my article on Hyper Local Geo Targeting I felt that it would be equally interesting to use scientific principle to forensically
Hyper Local Geo Targeting. The hype... the truth! #agencypublisher
Over the last few months I've been approached by many AdTech vendors that are selling "Hyper Local Geo Targeting" for
