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Anna Russell

Anna Russell

Data Analyst
  WHICH-5O INSIDER
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  • These are the most profitable skills a data scientist can learn to boost their salary

    These are the most profitable skills a data scientist can learn to boost their salary

    The past decade has seen some significant shifts in the way talent is perceived, managed and remunerated in the analytics

    Anna Russell Anna Russell / Apr 4, 2018
  • Leaders use data to leave laggards in their wake

    Leaders use data to leave laggards in their wake

    A recent study by Boston Consulting Group (BCG) found that “data-led” organisations can expect to see 20 to 30 per

    Anna Russell Anna Russell / Nov 29, 2017
  • Forget the hype. Here are 5 practical ways AI improves marketing today

    Forget the hype. Here are 5 practical ways AI improves marketing today

    ‘AI’ – artificial intelligence – is the latest tech term getting marketers excited with its potential to streamline, optimise and

    Anna Russell Anna Russell / Sep 5, 2017
  • Getting into the mind of the customer

    Getting into the mind of the customer

    Social data analysis seems to offer a gold plated way of ensuring the voice of the customer feeds into product

    Anna Russell Anna Russell / Oct 14, 2015
  • Not even Google can check Amazon's product search dominance in retail

    Not even Google can check Amazon's product search dominance in retail

    Amazon is extending its dominance in the  $300 billion American e-commerce over its competitors including top search engines like Google

    Anna Russell Anna Russell / Oct 12, 2015
  • Revealed - Facebook's 'deep learning' plans

    Revealed - Facebook's 'deep learning' plans

    Whilst Mark Zuckerberg is out touting the power of Facebook to deploy news, ads and videos to the masses, behind

    Anna Russell Anna Russell / Sep 18, 2015
  • Beating up Google over search result rankings? Hold on, there's a double standard at play

    Beating up Google over search result rankings? Hold on, there's a double standard at play

    The economics of Internet content pivot around advertising — paying for the right eyeballs and clicks — which imposes an

    Anna Russell Anna Russell / Aug 3, 2015
  • How  management's 'customer empathy' damages your marketing

    How management's 'customer empathy' damages your marketing

    Getting into the mind of the consumer is widely seen as an imperative for high performance brand marketing. But, says

    Anna Russell Anna Russell / Mar 1, 2015
  • The marketing potential of the Internet of Things is less about data and more about reach

    The marketing potential of the Internet of Things is less about data and more about reach

      The Internet of Things - the world of connected devices - represents an interesting and potentially transformational shift in the

    / Oct 13, 2014
  • Analytics software - open source or enterprise?

    Analytics software - open source or enterprise?

      The market for advanced analytics and the tools that support it continues to grow, creating a very lucrative space for

    Anna Russell Anna Russell / Sep 8, 2014
  • Understanding segmentation, and making the most of your data

    Understanding segmentation, and making the most of your data

      Customer segmentation is a tried and true part of the marketer’s arsenal. Widely used to drive differentiation in brand communications

    Anna Russell Anna Russell / Jun 30, 2014
  • Can you make data sexy? Yes, if you treat it right

    Can you make data sexy? Yes, if you treat it right

    Algorithms? Mathematics? The merest hint of these ideas is enough to dampen the ardour of even the most determined digital

    Anna Russell Anna Russell / Mar 10, 2014

About Anna Russell

Anna Russell is a data scientist and founder of Polynomial, a consultancy that helps forward-thinking brands find meaning and value in data. Before starting Polynomial, Anna spent a decade in research, analytics and management consulting, working with clients in the financial services, technology and media sectors.
A self-confessed geek, with degrees in economics, psychology and urban planning, Anna is fascinated by what makes people and places tick.

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