WHICH-5O INSIDER
Forget the hype. Here are 5 practical ways AI improves marketing today
‘AI’ – artificial intelligence – is the latest tech term getting marketers excited with its potential to streamline, optimise and
Getting into the mind of the customer
Social data analysis seems to offer a gold plated way of ensuring the voice of the customer feeds into product
Not even Google can check Amazon's product search dominance in retail
Amazon is extending its dominance in the $300 billion American e-commerce over its competitors including top search engines like Google
Revealed - Facebook's 'deep learning' plans
Whilst Mark Zuckerberg is out touting the power of Facebook to deploy news, ads and videos to the masses, behind
Beating up Google over search result rankings? Hold on, there's a double standard at play
The economics of Internet content pivot around advertising — paying for the right eyeballs and clicks — which imposes an
How management's 'customer empathy' damages your marketing
Getting into the mind of the consumer is widely seen as an imperative for high performance brand marketing. But, says
The marketing potential of the Internet of Things is less about data and more about reach
The Internet of Things - the world of connected devices - represents an interesting and potentially transformational shift in the
Analytics software - open source or enterprise?
The market for advanced analytics and the tools that support it continues to grow, creating a very lucrative space for
Understanding segmentation, and making the most of your data
Customer segmentation is a tried and true part of the marketer’s arsenal. Widely used to drive differentiation in brand communications
Can you make data sexy? Yes, if you treat it right
Algorithms? Mathematics? The merest hint of these ideas is enough to dampen the ardour of even the most determined digital
