Adtech company Index Exchange (IX) has promoted Adele Wieser, previously Country Manager for Australia and New Zealand, and Janette Higginson, previously Buyer Development Director, Australia and New Zealand, to APAC Regional Managing Director and APAC Head of Demand, respectively.

Both individuals were IX’s first employees in Asia and since then have grown the company’s footprint by building a team and focusing on educating publishers and buyers on the promise of programmatic media.

In their new roles, both Wieser and Higginson will be responsible for the successful scaling of Index operations across Asia while supporting teams forge new channels of business through the democratisation of header bidding and marketing solutions.

“Adele’s and Janette’s market knowledge and deep understanding of the challenges publishers and buyers face will help us bring more competition and choice to APAC programmatic players,” said James Prudhomme, Executive VP, International, Index Exchange.

“The entire team is thrilled to have them take up senior leadership positions, and we look forward to working even more closely with the advertising and publishing community in APAC.”

Index opened its doors in Sydney in 2017 and quickly onboarded premium publishers, DSPs, and buyers in the region. The company helps publishers maximise revenue and buyers to reach valuable audience segments.

“I’m excited for the opportunity to continue dedicating my efforts to sustaining the power of premium journalism and look forward to further building a strong team with similar values in the region,” said Wieser.

Higginson said, “Index is responsible for ensuring our buyer, DSP, and publisher partners are able to participate in the most technically efficient auction. Bringing more choice and control to the local buy-side ecosystem will be a driver for the next evolution of programmatic.”

Index plans to continue building closer partnerships into 2020 and beyond.

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