Imran Masood appointed Sizmek Australia Country Manager ANZ
Imran Masood is the new Sizmek Country Manager Australia and New Zealand. He was previously the sales director, a role he help for six months.
Sizmek Asia-Pacific VP, Jordan Khoo said that Masood would lead the company’s mission to increase growth in four strategic areas: video, mobile, data and programmatic across Australia and New Zealand.
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“Clients want access to technology that can activate their data and deliver personalised, relevant messages to drive exponential performance everywhere; across all screens, devices and channels. That is our focus in Australia, New Zealand and around the world, ” Khoo said.
Masood has over twelve years experience in advertising and media, having held sales roles at Adconion Media Group, the Ten Network, and MTV Networks across the UK and Australian markets. Hailing from Ireland, he started his career in the television industry and moved to Australia in 2009 to focus more on the digital advertising space.
He said brands are now seeking ways to extract greater value from their programmatic advertising initiatives and this would increase the relevance of their media campaigns.
“Brands are bringing their first-party data to the table and Sizmek are here to help them activate data-powered creative through programmatic channels. This is evident through the improved advertising performance we’re seeing in the region,” said Masood.
The company recently unveiled its new open ad management platform MDX-NXT, which is designed to let customers build and target ads, buy media, manage data and campaigns and evaluate their success across all of the digital touch-points a marketer chooses to utilise. The company claims this next generation open ad management platform shortens the ad creation and delivery process from two days to 20 minutes.
“We have launched MDX-NXT, implemented new API integrations with partners, and ensured that Sizmek delivers a well-rounded set of solutions that deliver on what today’s advertisers need,” said Masood. “We have also completely integrated our mobile DSP business, StrikeAd by Sizmek, and expect a significant increase in programmatic advertising volumes as new mobile measurement tools come to market.”