Have you ever read something online and wondered how it got there? Maybe something with a spelling mitsake, or written bad with grammar [sic]? Did you ever wonder how something like that made it past editorial control and got published?

Would you be surprised to realise that there isn’t any editorial control with social media? Probably not.

However, did you know that there are fewer and fewer journalists in the industry? In fact, I heard that there are only about 50 per cent as many working journalists in Australia today as there were just one decade ago. How does this affect the overall quality of journalism that we (Australians) consume?

A senate inquiry last year was convened to look at what happens when advertising dollars previously directed to investigative or public-interest journalism are instead spent on social media and user-generated journalism. Does that create more ‘fake news’ articles that aren’t fact-checked?

The final report, released earlier this year, had few recommendations on the matter. That’s a shame because it speaks to the quality of the journalism we all consume.

This year, I’m taking a break from writing on LinkedIn. Why? Because I feel that it’s important to have editorial control when it comes to writing and publication of articles. I feel that content needs to be fact-checked. I feel it’s important that spelling and grammar are correct in articles. In short, I believe in the power of the written word.

LinkedIn is a great platform, and I’ve never seen it as just ‘another job site’ as I hear many people say. I feel that it’s a good medium for broadcasting your voice in front of your peers and not just ‘Facebook for professionals’ as I recently heard a millennial describe it.

In fact, I’ve got much for which I can be thankful to LinkedIn. I can personally attest that I heard about Header Bidding, Ads.txt, and the death of Dr. Stephen Hawking first on LinkedIn. I will continue to write my Ad-Tech Share of the Day and I’ll continue to use it to see what articles are topical on any given day.

LinkedIn is a terrific tool to kick-start anybody’s personal profile. However, at some stage, editorial control becomes important.

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