IBM’s marketing and commerce software offerings, which were sold to private equity firm Centerbridge Partners in April, are now a standalone company called Acoustic.

Unveiled this week, Acoustic is positioning itself as “the largest independent marketing cloud” which will be led by an experienced team including former IBM executives.

The name represents the organisation’s commitment to listening, understanding, and solving the complex challenges marketers face today.

“Acoustic is filling a major void in the industry as a true platform that’s entirely devoted to the marketer. As an independent company, our goal is to bring back a personal approach to the art of marketing by investing in products that work together across the entire marketing ecosystem to help enhance creativity and truly move people,” said Mark Simpson, Acoustic’s Chief Executive Officer.

“Our new name is a symbol of our ability to create environments that draw people in, inviting closer and more personal connections. By providing purpose-built solutions, we can empower marketers to make these true human connections. Only by listening carefully to consumers can marketers make themselves heard.”

Solutions and product names have been simplified to represent the new company’s focus. Products offered by Acoustic include:

  • Acoustic Marketing Cloud
    • Acoustic Campaign (formerly Campaign Automation)
    • Acoustic Experience Analytics (formerly Tealeaf)
    • Acoustic Content (formerly Content Hub)
    • Acoustic Personalization (formerly Real-Time Personalisation)
    • Acoustic Journey Analytics
    • Acoustic Digital Analytics
    • Acoustic Exchange (formerly Universal Behaviour Exchange)
  • Acoustic Lifecycle Pricing (formerly DemandTec)
  • Acoustic Lifecycle Promotion (formerly DemandTec)
  • Acoustic Payments (formerly Payments Gateway)
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