IAB MeasureUp 2017

Timothy Whitfield/ November 7, 2017

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The IAB MeasureUp 2017 conference saw industry leaders met to discuss the hot topic of measuring digital advertising. Following the conference, participants discussed the importance of a conference focussing on measurement, metrics and advertising effectiveness.

Timothy Whitfield

The Author

Timothy Whitfield

Timothy Whitfield is a contributing an editor-at-large for Which-50. He is also the VP, Strategic Solutions, APAC, having been previously been GroupM Australia's Head of Technology and Operations. Whitfield built one the original ad serving engines and the technology he developed is still utilised on SaaS solutions around the world. As both a commentator and public speaker his opinions are eagerly sought and his Adtech Share of the Day on Linkedin is a must-read for marketing and advertising leaders.

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