IAB Australia has expanded its board adding the Executive Tech Council (ETC) in a bid to increase industry representation.
The bureau said the addition of an ETC representative will bring additional technical insights to Board discussions around standards, guidelines and general industry issues.
The IAB Board is made up of representatives from News, Pedestrian Group, REA Group, Simpsons Lawyers, The Guardian, Facebook, Seven, Google and Verizon Media.
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Rohan Creasey, Country Manager ANZ for Rubicon Project who has been the Chair of ETC since June 2019, will be the first representative, taking up the position from April 2020.
Matt Rowley, Chair of IAB Australia and CEO of Pedestrian Group said as the market continues to evolve and broaden, it’s imperative for the IAB Australia Board to do so as well.
“I’m very proud of the diversity across our Board and the appointment of an Exec Tech Council representative will ensure we continue to have a breadth of voices and perspectives to reflect the wide range of IAB Australia members,” he said.
Rohan Creasey, Country Manager, ANZ of Rubicon Project said, “There is significant value in providing feedback directly from the front lines to the Board and in turn, the ETC will gain leadership and guidance from the Board. Together, this mutually beneficial exchange will result in significant improvements for our industry.”
The ETC includes representatives from 22 different media and technology companies including Adobe, Amobee, Cartology, EMX Digital, Google, Impact, Integral Ad Science, Index Exchange, LinkedIn, News Corp, Pubmatic, Quantcast, Rubicon Project, SalesForce, Spotify, SpotX, SWM, The Trade Desk, Twitter, Verizon, WooliesX and Xandr.