CRM, marketing, sales and customer service platform, HubSpot has announced the general availability of Service Hub Service Hub, an all-in-one customer service system that changes the way businesses approach and deliver customer support.

Powered by HubSpot’s free CRM, Service Hub provides companies with a complete record of a customer’s journey meaning consumer complaints can be resolved more quickly.

“Over the past decade, the acquisition funnel has been considered the most effective model for growth. But as people have become more skeptical of sales and marketing, the funnel has become less effective,” said JD Sherman, president and COO of HubSpot.

“Your biggest untapped growth opportunity today is in fact your existing customers. With Service Hub, we’re giving businesses the tools they need to tap into that opportunity. Support products on the market today treat customers as a cost center, focusing on cost reduction. We’re building a system for companies that view service as a growth opportunity.”

When combined with Marketing Hub and Sales Hub, Service Hub integrates customer data with lead and deal data. This gives marketing, service, and sales teams access to a complete record of a customer’s interactions with the company, allowing them to collaborate together to resolve customer issues better and faster, the company said.

Along with the launch of Service Hub, HubSpot also introduced a new inbound service framework and HubSpot Academy lesson to help users create a strategy to turn customers into promoters. The framework was developed by Michael Redbord, who grew HubSpot’s customer support team from 0-250 over the past seven years before stepping into the role of general manager on Service Hub.

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