Online tradie booking platform Hipages has appointed two new executives to its senior leadership team as the business accelerates its expansion.

Melissa Fahey has commenced as Chief Finance Operations Officer (CFOO) and Herry Wiputra has been appointed as Chief Product and Technology Officer (CPTO).

In line with strengthening its c-suite, Hipages also confirms that co-founder Roby Sharon-Zipser, has transitioned from Chief Operating Officer (COO) to the role of Co-Chief Executive Officer (Co-CEO), alongside fellow co-founder David Vitek. David and Roby will together lead the business’s strategy, pursuing growth opportunities and managing key partner relationships.

“We know 70 million paid residential jobs were completed in the past year by Australian tradies. Hipages has been growing strongly but it’s clear there is much more to be done in order to fully grasp the significant market opportunity that presents itself,” said Roby Sharon-Zipser, Co-CEO and Founder, Hipages.

“We are thrilled to welcome Melissa and Herry to the Hipages team. Both newly created roles are instrumental in helping us achieve our mission towards making home improvement effortlessly efficient for all Australian consumers and tradies. We’re proud to have on board a robust senior leadership team, coupled also with Jodette Cleary, Chief People & Innovation Officer and Stuart Tucker, Chief Customer Officer,  allowing David and I to focus on continuing the business’s terrific momentum.”

Melissa Fahey is a senior executive with extensive experience across several industries including private equity, digital, technology, ecommerce, media and advertising, for the past 17 years. For the past five years, Fahey has been Group CFO at Lux Group, one of Australia’s largest ecommerce businesses.

“I am delighted to be joining Hipages. The business has achieved exceptional growth and continues to innovate and invest in the customer experience, culture and staff. I have a passion for working with high growth technology businesses and was really impressed with Hipages’ focus on its mission and investment in its leadership team,” Fahey said.

“The home improvement sector is an exciting one with strong fundamentals. I am looking forward to working with the leadership team to drive the business forward to achieve its full potential.”

With 18 years experience in software engineering and IT development management, Herry Wiputra has worked for a number of Australia’s leading and most successful companies. Most recently, Wiputra held the position of CIO at Campaign Monitor, where he was responsible for engineering and product development in Sydney and global management of its technology operations. He has also held roles at REA Group and Aconex.

“I am proud to be joining Hipages as its first Chief Technology and Product Officer. It is a rare opportunity to be able to own the end-to-end product development process, from concept to putting value in the customer’s hand,” Wiputra said.

“David Vitek and Roby Sharon-Zipser are both passionate entrepreneurs and visionary leaders, and I am delighted to be joining at such an exciting time for the business as The On-Demand Tradie Economy continues to grow.”

Hipages partnered with boutique specialist search firms to source the new executive talent, working with Kevin Griffiths from The MitchelLake Group and Neil Galvin from the Galvin Group.

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