In October Which-50 published the article “Amazon’s 500 sellers? That number is going to explode.”
Well, yesterday it did.
A few hours after launch Marketplace Pulse, which tracks the performance of ecommerce marketplaces around the world, had detected 1,650 sellers on the platform, making Amazon Australia larger than local marketplaces Catch of the Day and MyDeal (in terms of number of sellers).
By the end of the day that number swelled to 2100 and continues to rise.
Analysis by Marketplace Pulse shows more than 50 per cent of the sellers on the platform are based in China, 42 per cent are located in Australia, and the rest of the world segement (6 per cent) is mostly made up of US and UK sellers.
Marketplace Pulse has built internal software to monitor major marketplaces like Amazon, eBay, Etsy, Walmart, including where the sellers’ warehouses are based.
Currently Amazon Australia isn’t offering Fulfilment by Amazon (FBA) meaning third party sellers are shipping orders from their own distribution centres.
The number of foreign sellers will become opaque when FBA launches in Australia, likely in mid-2018. Once Amazon is responsible for the warehousing, dispatch and delivery of products on behalf of its third party sellers, the seller shipping location disappears.
This is why in the US it is impossible to tell where sellers are located because as most use FBA, Juozas Kaziukėnas, founder of Marketplace Pulse, tells Which-50.
Prior to Amazon’s local launch, Kaziukėnas said eBay Australia has a large number of Chinese sellers and predicted Amazon Australia would also quietly allow Chinese and other international sellers to join once the marketplace launched.
Consumer technology reviewer and editor of Pickr Leigh Stark compared the smartwatch category of Amazon.com.au to Alibaba’s English-language website AliExpress.
*browses through the smartwatch section*
*isn’t sure if he’s looking at AliExpress or Amazon*
— Leigh 🙂 Stark (@Leighlo) December 4, 2017
Australia is the 13th marketplace Amazon has opened and is the smallest, but it has only been a day.
Around the world Amazon’s marketplace have grown quickly, attracting tens of thousands of sellers.
“Amazon launched in Mexico in July 2015. Two years later, they already have 48,000 marketplace sellers there. Amazon launched in India in 2013 and that marketplace is the fastest growing in terms of sellers, now at 230,000,” Kaziukėnas said.
UPDATE: Australian Retail Launch is Biggest Opening Day Ever for Amazon
First day orders on Amazon.com.au were higher than for any other launch day in Amazon history, the company said, with “tens of thousands of customers visited the website during the first 24 hours placing orders across all 23 categories.”
“We are thankful to Australian customers for making this a landmark day in Amazon history. From early in the day, we experienced visitor numbers that far exceeded our expectations,” said Rocco Braeuniger, Country Manager of Amazon Australia. “Yesterday was day one for our retail offering in Australia. We will be working hard today and in the long term to continue to enhance our offering and to provide customers with an ever-increasing selection of products at low prices.”