News Corp’s former MD of digital revenue Cameron King is joining GroupM in the newly created role of Chief Technology & Transformation Officer.

GroupM, the media investment arm of WPP AUNZ, said the role meets growing client demand for expertise in digital transformation, technology, data and marketing automation.

King will lead the media group’s strategy on digital, technology, and data with functional oversight of GroupM’s proprietary technology businesses Xaxis, Plista and Finecast, and data platforms including [m]Platform.

He will also provide consultancy services to clients on digital transformation, organisational change management and business optimisation activities.

Cameron King, Chief Technology & Transformation Officer, GroupM Australia

King left News Corp in December last year after 10 years working on its digital advertising business, digital products and commercial strategy. He also served as chairman of the IAB Australia board until January.

Mark Lollback, GroupM Australia & New Zealand CEO, said, “We know digital transformation, technology, data and marketing automation are top priorities for marketers and the Chief Technology and Transformation Officer will play a vital role in giving our clients competitive advantage. This marks a gear change in GroupM’s already market-leading ability to deliver digital, technology and data solutions for clients in a fast-paced customer driven environment.

“Cam is one of the smartest digital operators in Australia. He’s passionate about measurement standards and transparency, digital transformation and marketing automation. His values align perfectly with ours at GroupM and we are excited to welcome him into the group to enhance our digital and tech offering to provide our clients with even more firepower to navigate the growing complexity they face in media and marketing and drive business growth.”

King will work alongside GroupM agencies MediaCom, Wavemaker, Mindshare and Essence and sit on the GroupM Leadership team.

Cameron King, GroupM Chief Technology and Transformation officer, said, “Starting the next phase of my career at GroupM, the world’s largest media investment company, and an organisation dedicated to combining the power of media, digital, technology and data to drive client growth is an exciting prospect.

“Clients want business partners that can help them navigate the complex media and technology ecosystem and provide consultancy services on digital transformation all the way through from strategy to implementation and delivery. I’m looking forward to getting started and working with GroupM agencies to deliver that.”

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