GumGum, an artificial intelligence company specialising in solutions for digital advertising, has appointed experienced industry executive Grant Bingham as sales director, ANZ.

Bingham was most recently commercial partnerships director at Pacific Magazines and has worked at Nine Entertainment as director of programmatic sales.

In his new role he’ll work closely with GumGum Melbourne’s sales manager Cian Evans to drive adoption of the ad tech firm’s unique offering, focusing particularly on its new programmatic-focused sales model.

Grant Bingham, Sales Director ANZ GumGum.

“I’m thrilled to be joining GumGum to drive demand for its innovative programmatic advertising solutions,” said Grant Bingham, sales director ANZ GumGum.

“It’s such an evolving time for image recognition and AI technology and, the opportunity to re-position GumGum in the Australian market as a pure-play programmatic solution is very exciting.”

Prior to his role at Nine, Bingham worked at AOL for more than four years in various positions such as head of publisher platforms ANZ and head of business development. He transitioned to AOL from a business development role at programmatic video advertising company, which was acquired by AOL.

Based in the Sydney office, Bingham will report to SVP of global commercial development, Adam Schenkel, who is stationed in the US.

Schenkel said, “Grant has the ideal skill set, network and experience to shape and develop our go to market programmatic offer in Australia. Australia acts as the APAC programmatic hub to inform sales strategy across the region and Grant will play a pivotal role in establishing best practice.”

In May 2019, GumGum shifted to a programmatic-focus sales model in Australia. Bingham will work on the repositioning of GumGum as a pureplay programmatic business, the simplification of its offering and the growth of its SSP and adoption by publishers in market.

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