Google wants to change the way people access and enjoy video games, unveiling a video gaming platform called Stadia which could disrupt the industry.

Rivalling Xbox and Playstation, Stadia is a cloud-based video streaming service that lets uses play games on TV’s with Chromecast or devices with a Chrome browser including laptops, desktops, tablets or mobile phones.

Google detailed its plans to enter the video game industry overnight at its Game Developers Conference in San Francisco.

The service would eliminate the need to buy a gaming console and while Google unveiled a Stadia controller, players will also be able to use their existing third party controllers, or keyboard and mouse.

Google Stadia, gaming
Google’s Stadia Controller

By accessing games via the internet, Stadia users will no longer have to download games. Google says the service will support 4K resolution at 60 frames per second with HDR and surround sound. However commentators have pointed out internet speeds may put a wrinkle in Google’s plans.

The service is scheduled to launch later this year, in select countries including the US, Canada, UK and much of Europe, Phil Harrison Vice President and GM, Google Stadia, wrote in a blog post.

“Using our globally connected network of Google data centers, Stadia will free players from the limitations of traditional consoles and PCs,” Harris wrote.

Harris told CNN Google wants to make the service “screen agnostic” so users can access it anywhere, similar to Netflix.

Developers will also be able to build games on the streaming platform, Google said.

The service will also work with the rest of Google’s products, so someone watching gaming content on YouTube will be able to click a “play now” which will take them to Stadia.

“Using Google’s vast experience, reach and decades of investment we’re making Stadia a powerful gaming platform for players, developers and YouTube content creators—of all sizes. We’re building a playground for every imagination,” Harris said.

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