Technology overlords Google, Amazon and Apple have been named as the most innovative companies for 2019 by Boston Consulting Group.
Following the top three came Microsoft, Samsung, Netflix, IBM, Facebook, Tesla and Adidas.
Apple has topped the annual list since 2005 but Google and Amazon have finally dethroned the Cupertino company.
The results are based on global survey of more than 2,500 senior innovation leaders.
On this year’s list a number of changes have been noted including, Netflix making its way back into the top 10 after dropping to 13th last year, Adidas making the biggest jump from 35th spot last year to 10th in 2019.
Uber has dropped completely out of the most innovative list for 2019 after being placed 9th last year while Alibaba slipped from 10th place in 2018 to 23 this year.
The 13th annual global innovation survey and report focused on the rising importance of AI and platforms that support innovation.
BCG said this year’s survey shows that AI use is rapidly expanding and that many companies are relying more on platforms and their cousin, ecosystems, to support their innovations efforts.
It noted the top ten companies extensively use AI and platforms.
BCG said, “All of the ten highest-ranking companies— and many in the top 50—use AI, platforms, and ecosystems to enable themselves and others to pursue new products, services, and ways of working.”
BCG pointed out McDonald’s uses an AI algorithm to serve digital menus that continuously change in response to factors such as time of day, day of the week, restaurant traffic, and weather.
The report said these companies are “serial reinventors”.
It said Google constantly revises its algorithms and offerings; Amazon continuously invents new categories, services, models, and ways of engaging its customers; and Microsoft has successfully transitioned from its longtime reliance on the Wintel partnership in PCs to become a cloud-based tech company.