Gai Le Roy has been appointed CEO of IAB Australia following a four month recruitment process.

Le Roy, pictured above, has been interim CEO since Vijay Solanki stepped down from the top job in June.

With more than 20 years’ experience working in the media industry across strategy, analyst, research and data roles, Le Roy has held the role of Director of Research for IAB Australia for the last two years.

Previously she was Chief Operating Officer with Gateway Research and General Manager of Audience Insights and Research for Fairfax Media.

IAB Australia Chair, Cameron King commented: “Gai’s track record is exemplary and her commitment to our industry is absolute. Her depth of experience and understanding of the issues that relate to digital advertising and measurement will enable her to lead the IAB towards its goal of supporting sustainable and diverse investment in digital advertising across all platforms in Australia.”

“The Board undertook a thorough executive search process with Talent Capital’s Chris Davy, to identify the right candidate for this critical role in leading the digital advertising industry. We are delighted, as many in the industry will be, that Gai will continue her contribution to growing the industry.”

Coinciding with her appointment, Le Roy has unveiled a new IAB Industry Charter which will focus its efforts on helping marketers and agencies understand how digital advertising can deliver on their business objectives.

Foundation elements of the IAB Industry Charter include a renewed focus on standards that promote trust, steps to reduce friction in the ad supply chain; and ultimately improve ad experiences for consumers, advertisers and publishers.  Beyond the IAB’s continued focus on content and ad measurement, the Charter outlines four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain.

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