Tim Beveridge, former Chief Strategy, Data and Insights Officer at Zentih Media has joined the Melbourne office of Silverbullet as General Manager, Strategic Consulting Services.

Silverbullet is a start-up that provides data-driven marketing services, with offices in Melbourne, Milan, Munich and London.

Beveridge will play a central role in the company’s ambitious growth plans, building out the strategic consultancy services for the APAC market, focusing primarily on direct clients and the agency networks across the region.

Prior to his role at Silverbullet, Beveridge headed up the Strategy, Data, and Consumer Insights teams at Zenith Media, where he was responsible for developing the company’s strategic advisory, performance monitoring, marketing, brand, and media effectiveness, and consumer research offerings.

Before joining Zenith Media, Beveridge held senior roles at Oracle and Responsys, where he lead the strategic planning component of client engagements in the CRM and marketing automation space across APAC.

Beveridge joins the Silverbullet team in Melbourne reporting into the global board of directors, including CEO and Co-founder Ian James, CSO, Umberto Torrielli and the Managing Director of APAC, Tim Beard.

“Silverbullet prides itself in hand-selecting the best experts across the globe. Tim Beveridge is a perfect fit for our Australian business, bringing a proven track record in developing strategic guidance for leading organisations,” said Tim Beard Managing Director, APAC of Silverbullet.

“I’m excited to work alongside Tim, as he leverages his huge wealth of knowledge, to play a pivotal role in completeing our mission: empowering businesses to achieve more from their data.”

Beveridge joins Silverbullet with a strong roster of clients including World Vision, Village Roadshow, Dolce&Gabbana, Fiat Chrystler Automobiles, Masserati, and SBS.

“I’m excited to get involved with the work of the Silverbullet global team at a time when data is such a point of focus for marketers,” said Tim Beveridge, GM – Strategic Consulting Services, APAC.

“Now, more than ever, there is huge demand for the unique services Silverbullet provide; simplifying the complexity, and amplifying the impact that data can have by taking the best of data science and marketing technology and blending it with extensive, hands-on, brand-marketing experience.”

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