Stephen Scheeler, the former Facebook CEO for Australia and New Zealand, is the new chairman of B2B technology conference CEBIT Australia, which will be held next year in Sydney from October 29-31.

Scheeler’s appointment is part of a wide range of measures aimed at refocussing the event to engage and excite a new audience of technology users and buyers, the conference organisers said.

More recently Scheeler has started his own consultancy firm, The Digital CEO.

“The changes being driven across CEBIT represented an opportunity to be part of creating an event of real value for everyone impacted by digitisation. Connections aren’t made wandering the aisles of an exhibition any more, they are made during shared experiences, in the depths of a hackathon, working alongside likeminded individuals to achieve common goals,” Scheeler said.

“The people I observe across my industry want to develop themselves, grow their businesses, solve their challenges, meet that one person that can open the next window of opportunity. I want to drive that opportunity, to create something our industry will thrive on for years to come. The chance to shape this iconic event into something new, something of true value to the individuals and organisations that represent the future of the Australian economy is something that compelled me to get involved.”

Eight advisory committees are currently in the process of building the framework of next year’s CEBIT Australia. More than 100 influential cross-industry representatives from areas including the future of industry, digital pioneers, technology gurus, technology innovators, start-ups and women in tech, will contribute their most innovative ideas to the event.

The upcoming CEBIT Australia 2019 event will also be held for the first time in October at Sydney’s International Convention Centre, in an effort to utilise the warmer spring weather and longer days, for the outdoor component of the program. The event will include new, innovative and interactive activations onsite, hackathons, innovation camps, innovative speakers, outdoor displays and CEBIT after hours networking social events.

“Stephen is one of the top innovation leaders in Australia. He holds an incredible range of experience gained through shaping the ANZ Facebook business into one of the most successful Facebook markets in the world. He is a perfect fit to lead the growth and development of CEBIT Australia as it enters this exciting new era, representing the capabilities, culture and leadership that we must all embrace,” said Harvey Stockbridge, Managing Director, CEBIT Australia.

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