Workplace by Facebook has reached 2 million paid users since launching the subscription service in October two years ago.

​It has more than 150 companies with 10,000 users on the platform

Facebook Workplace began in October 2016 and started charging users a year later.

A number of giant corporations have signed on to the corporate social media platform including Nestle, Vodafone, GSK, Delta Airlines and NAB.

Facebook said it believes this rapid uptake is because Workplace creates lasting business value, increasing the impact teams can have on their organisation and customers.

It said team members can work smarter, make better decisions, and take decisive action – all empowered by more social communication and information sharing.

Will Easton, VP and managing director of Facebook ANZ said, “Many of these [companies] are adopting Workplace as it is an easy to use and simple, yet effective business collaboration tool.

“Workplace builders better connections between employees and with many of these Aussie businesses having disparate workforces spread all over the country, it helps to foster relationships at all levels.

“By using Workplace, for example, it allows staff in a regional branch to be communicated directly with by their CEO, or perhaps helps a casual cinema staff member to have a better understanding of the companies ethos.”

Jodi Paton, director of people, performance and culture at Hoyts said the company deployed Workplace in order to support a culture of collaboration and connection.

She said, “The modern day workplace has never been more mobile or agile, and we need tools that can support this shifting dynamic. Workplace allows organisations to reach people wherever they are, so that employees can stay connected to the people and information they need to do their job.

“At Hoyts, we have over 3,000 employees spread across 50 cinema locations nationally, more than 80 per cent of our workforce is between the ages of 16-24 and many are part-timers not connected by email.”


Previous post

Power has shifted from banks to consumers: Bendigo Bank MD

Next post

Case study: Warehouse automation helps Adore Beauty cut costs, packaging and improve delivery times

Join the digital transformation discussion and sign up for the Which-50 Irregular Insights newsletter.