Audience data company Eyeota has announced a US $12.5 million Series B funding round to spearhead additional growth in 2018.

The company was founded simultaneously in Singapore, Australia and Europe in 2010 and has remained independent and enjoyed strong growth locally, as well as launching into the US.

The company says its proposition appealed to investors because of its ability to market to publishers, data aggregators, research firms and brands and to monetise data, making it available for targeting and enrichment within the advertising ecosystem.

Andrew Tu, Managing Director of Eyeota APAC, said, “This new investment affords us the opportunity to cement our position at the forefront of audience data and addressable media. We will continue to invest in our local teams with product development driving continued growth into 2018.”

Over the past year, the company has expanded its partnerships with regional publishers and offline data suppliers to meet the growing demand for audience data.

This has increased Eyeota’s user profiles to more than 3.5 billion across APAC, Europe and the Americas and expanding its data segment availability by nearly 50 per cent. Additionally, Eyeota continues to expand platform partnerships to distribute data into increasingly more channels.

“The advertising and marketing disciplines are driving a significant expansion in how data is applied from traditional targeting to custom segmentation, creative personalisation, machine learning and AI,” said Kevin Tan, CEO, Eyeota.

“This new round of funding allows us to enrich our audience and supply solutions as well as provide us the opportunity to scale our operations with new data, new products, and to strengthen our presence across each region through strategic hires and new partnerships.”

Eyeota has now raised more than US $22 milion. This round of funding was led by Jolt Capital SAS, an independent private equity firm, regulated by the Autorité des Marchés Financiers (AMF), that specialises in growth capital technology investing.

Additional existing and new investors that contributed to this round include Project A Ventures and Qualgro, a venture capital firm that invests in B2B companies in data and SaaS, with regional or global growth potential.

“As a global and innovative leader in audience data, Eyeota has achieved an impressive growth trajectory and demonstrated a strong capacity to partner with all key players of its ecosystem,” said Laurent Samama, Partner, Jolt Capital.

“The company has a very skilled and world class team as well as proven technology, which we will help develop further.”

“Savvy marketers are increasingly relying on high-quality audience data to inform their media buying processes, and conduct post-campaign analysis,” said Heang Chhor, Managing Partner, Qualgro.

“We are really impressed by the deep technical expertise and global experience of Eyeota’s management team, which we believe are critical assets as they continue their high-growth journey.”

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