Optimisation platform Optimizely is gaining traction in the Australian market, as more businesses turn to software to help them run experiments to improve their digital channels.

Twelve months after opening its Australian office, Optimizely has signed up 24 new customers locally, on top of renewals and expansions within its existing customer base. On the back of this growth, the number of experiments conducted through its platform in Australia has doubled.

Despite not having any employees on the ground, the company says it now has a seven-figure business in Asia, leading to a 612 per cent increase in the experiments run on the platform across the APAC region.

The San Francisco-based company, which provides the software for organisations to test different variants of their website or app, opened an office in Sydney in August 2017 to better serve its existing customers, such as Atlassian, Optus, Chemist Warehouse, and Air New Zealand.

New clients include Finder.com, digital mortgage broker Uno Home Loans, Flight Centre, meal delivery service Youfoodz and MYOB.

“We are absolutely delighted that our platform has been so well received in the local region and we put this down to the extraordinary appetite that Aussie businesses have for succeeding in the digital world,” said Dan Ross, Managing Director ANZ at Optimizely.

“These companies’ leaders know that to create the best experience they must test, iterate and put their customers firmly at the center of every data-derived decision.

“What’s most pleasing is the positive impact we have had on our clients in enabling them to grow and innovate at speed,” said Ross.

The priority for the business is to further build on its ANZ team, the company is actively hiring in sales, services and customer success – adding to the 15 employees that currently make up its local workforce.

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