Former Publicis Communications Chairman and Publicis Australia CEO Andrew Baxter is joining KPMG’s brand and marketing advisory business.

Based in Sydney, Baxter will take up the role of senior adviser to the firm’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA) business later this year.

Baxter will advise key CBMA clients on his specialty areas of brand and customer experience, as well as support the CBMA leadership team in the development of a range of new growth initiatives, the consultancy announced today.

KPMG’s CBMA business was established in July 2017 and has recruited industry leaders such as Carmen Bekker (ex-JWT) Amanda Hicks (Acuity), Lisa Bora (ex-Google), Mark Hassell (ex-Virgin Australia) who joined as partners; directors Karen Halligan (ex-Zenith), Louise Pogmore (ex-One Green Bean), Melanie Evans (formerly GM of Business to Business IT at Telstra) and Nick Deverson (ex-AMR Australia); and associate directors Justin Gurney (ex-Publicis) and Stephanie Pemberton (ex-Qantas).

“In under a year our CBMA team has grown to over 100 people and is delivering work for some of Australia’s most forward-thinking organisations – Andrew will help us build to the next level,” said Paul Howes, partner-in-charge of KPMG CBMA.

“He is one of Australia’s most respected brand leaders with over 25 years of pushing the status quo when it comes to helping brands connect with their customers. He also brings unparalleled insights into how clients can bring maximum value to the brand and consumer value chain, as well as a compelling lens to help our clients reshape their customer conversations.”

Baxter left Publicis in March this year after four years with the company. During his previous role as CEO of Ogilvy Australia the agency created AAMI’s “Rhonda and Ketut” and Coca-Cola’s “Share a Coke” campaigns, as well as the campaigns to re-launch the Bank of Melbourne and promote the Myer IPO.

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