Enterprise mobility strategies have long been associated with large enterprises. Other players were viewed as lacking the need or sophistication required to run a scaled-out mobility infrastructure outside of a few key vertical industries like banking/finance.

The advent of the wide-spread deployment of smartphones and general acceptance of BYOD changed this completely.

Vendors emerged offering secure mobile device management capabilities for Android or iOS devices as a service. These capabilities include the ability to secure and update device access, identity, and applications. Now, the ability to easily secure mobile endpoints, data, and apps is available to any size firm.

That said, is mobile device management or BYOD, a mobility strategy unto itself? IDC believes a mobile-first strategy centers around the organization wide deployment of secure mobility-related hardware and applications that drive the overall business.

According to IDC, outperforming Australian midmarket firms (those that cite revenue growth over the past year) understand the need for a holistic mobility strategy that takes into account not only the device deployment type but also how that deployment can be part of a deeper set of overall business strategies. IDC has found that outperformers are 60% more likely to have mobile strategy development as a key IT spending priority.

Some of the questions enterprises should consider as they look to the streets walked by their employees, supply and distribution partners and end customer include : How will mobility affect your application selection and development efforts, particularly beyond simple office and email apps? Is there an opportunity to expand the existing mobility framework to include customer-facing capabilities such as service and support?

In formulating a comprehensive strategy, IDC recommends the following actions as critical to allow enterprises to thrive in their application of mobility to business requirements and the derivation of a positive ROI for applications and process changes.

  • IT now touches all aspects of the business, and any major IT decision should involve input from line-of-business leaders. Mobile devices are now essentially another endpoint touching the employee, and this can be viewed as an opportunity for cost reduction or a piece of a larger IT framework. Buyers should seek to push down as much basic IT decision making to LOBs as possible, since many IT solutions are now consumerized enough to allow them to be self-service.
  • Lines of business should be a partner in assessing specific criteria for choosing an enterprise mobility management partner. Conduct a needs assessment for individual projects, and then work with each line of business to identify a partner with the proper fit. The partner landscape has altered considerably and some partners are a better fit for specific industries and specific capabilities than others. IT buyers should prioritize partners that meet co-developed line of business project criteria and can deliver toward a specific project fit rather than on breadth of service catalog or price alone.
  • Despite the focus on cloud IT, on-premise is still a viable model but requires a trade-off analysis comparison to other environments. For many Australian enteprises, cloud delivery has been a boon, and many capabilities, such as EMM, would never have been economically feasible prior to this transformation. IDC advises IT buyers to create a separate security audit/trade-off analysis for any new solutions that are deemed to be mission critical. IT buyers should work with partners that can easily identify these trade-offs in question and prioritize partner selection on how well a given partner can assist in developing this analysis.
  • Build on a mobile device management rollout to link functional IT strategies into a larger strategy. Many enterprises evolve their mobile strategies to focus first on device management and then look at a wider set of enterprise mobility management capabilities. Mobility is an excellent platform for building consensus across business functions that result in a highly usable set of IT policies. IT buyers should utilize mobility as the basis for linking other IT policies together into a holistic strategy.

IDC is hosting The Next Wave of Mobility: Mobilizing the Business Process on Friday March 4th at Sydney’s Sheraton on the Park.  To register for this event please click here

Registration is complimentary to those who fit the criteria below:

Attendance is limited to CIOs, IT Directors and other senior IT and business executives in non-vendor organisations. IDC reserve the right to refuse attendance to any person not fitting these job descriptions, or from a vendor organisation. Please note we can only accept a maximum of 4 registrations from the same organisation.

If you are unsure on your eligibility please contact Jessica von Sperl- [email protected]idc.com

About the Authors: Hugh Ujhazy is the Associate Vice President, Australia Research at IDC. Andrew Birmingham is the Director of the Which-50 Digital Intelligence Unit. IDC is a Partner of the Digital Intelligence Unit.



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