Martech company Emarsys has appointed Adam Ioakim as managing director for the Asia Pacific region while Heath Barlow, Market Lead and Director, Australia and New Zealand, will relocate to London to lead Emarsys in the United Kingdom, Nordics and Benelux as Managing Director from January 2020. 

Based in Sydney, Ioakim will be responsible for driving strategic business growth plans and excellence in operations in Asia Pacific. 

He brings almost 20 years’ experience in retail, technology, professional services and general management to his new position. Prior to joining Emarsys, he spent 10 years at retail intelligence firm ShopperTrak, most recently serving as General Manager, Australia and South East Asia. 

During his time at ShopperTrak, he led the expansion of the business into Asia Pacific and Japan, working with global retail brands to drive revenue growth and reduce operational costs. 

“We are very excited to have Adam join Emarsys for this next chapter of his career”, said Andrew Fullerton, Chief Revenue Officer, Emarsys. “Asia Pacific is one of the fastest-growing markets for Emarsys and Adam brings the industry knowledge and depth of retail understanding to steward the business in this exciting phase of growth.”

“One of the reasons I joined Emarsys is the very obvious dedication of the team to driving continuous value for our customers,” said Ioakim. “I’m thrilled to join the company as it continues to lead an industr ythat’s constantly evolving and rising to meet new challenges. I firmly believe Emarsys is strongly placed to deliver the solutions that retail, ecommerce and travel brands need to provide the seamless, personalised experiences consumers today demand.” 

Commenting on Barlow’s move to the UK, Fullerton said  “Over the past three years, Heath has made a massive contribution to not only our Australian and New Zealand business, but also to our customers and partners. There’s no one better suited than him to lead our UK, Nordics and Benelux businesses into the future.”

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