Australian-founded ecommerce platform BigCommerce has appointed Lisa Pearson as the company’s new Chief Marketing Officer.

Pearson will lead BigCommerce’s global marketing organisation, overseeing all aspects of brand and communications, product marketing, demand generation, customer acquisition and partner marketing.

BigCommerce powers B2B and B2C ecommerce for more than 60,000 brands, more than 2,000 mid-market businesses, 30 Fortune 1000 companies and industry-leading brands, including Assurant, Ben & Jerry’s, Paul Mitchell, Skullcandy, Sony and Toyota.

Pearson joins BigCommerce from data management platform Umbel, where she served as CEO. Prior to Umbel, she was the CMO for Bazaarvoice, and was a key member of the team that took the company public in 2012.

Previously, she has also held senior leadership roles at Devries Global and HAVAS (previously Euro RSCG).

“Although consumers have increasingly turned to the Internet to shop, ecommerce still only represents 13 per cent of total retail sales globally,” said Pearson.

“Clearly, the potential impact of ecommerce is just getting started, and there is no doubt in my mind that BigCommerce is poised to lead that market shift. The company’s partner-driven, customer-first approach makes it a standout amongst ecommerce platform providers, and I look forward to working with the rest of the team to drive unprecedented online adoption.”

Most recently, BigCommerce announced the opening of its first European office in London, following a $64 million round of growth funding led by Goldman Sachs. In addition, last month the company announced BigCommerce for WordPress, an industry first which pairs the content-rich capabilities of the world’s most-used CMS with robust ecommerce functionality powered by BigCommerce.

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