The CEO of ecommerce business Jessica’s Suitcase, Eva Zhang has been appointed CEO of eCargo. The ASX-listed business is based in China and provides ecommerce and marketing services to Australian retailers that want sell their products online in China.

eCargo recently purchased a 45 per cent stake in Jessica’s Suitcase, the ecommerce business founded by Jessica Rudd, who has joined the eCargo board.

Zhang plans to continue as CEO of Jessica’s Suitcase, while eCargo’s current CEO Christopher Lau will remain a non-executive director of the company.

“During our recent transaction with Jessica’s Suitcase, it became clear that Eva’s passion, knowledge and commitment to the Australia/China ecommerce industry is second to none. I look forward to the next step for eCargo and working with Eva in my capacity as a non-executive director,” Lau said.

Previously a Managing Director of Wattle Hill Capital, a China-focused private equity fund in Australia, Zhang has unique knowledge of investments and ecommerce in China and is a pioneer of the Australia/China cross-border ecommerce industry.

Since she took the reigns of Jessica’s Suitcase, sales for “Double 11” and “Double 12” (the largest online shopping festivals in China) grew by 247 per cent and 1,090 per cent respectively in 2017.

Zhang was also instrumental in the launch on the Jessica’s Suitcase platform of iconic Australian brands such as Penfolds, Sukin, Freedom Foods, Caprilac, QV, Jack n’ Jill and Aptamil, cementing Jessica’s Suitcase as one of Alibaba’s most important TMall Global stores from Australia.

Prior to moving back to Australia in 2014, Zhang worked in investment banking for Macquarie Capital in Beijing and Credit Suisse in Greater China.

John Lau, Executive Chairman of ECG, said: “We appreciate the efforts Christopher has put into building ECG in its formative years. Eva is a seasoned professional in the cross-border trade between Australia and China and her track record in this sector speaks for itself. Her experience will contribute to a seamless continuation of the company’s strategy.”

Previous post

Knowledge of Martech and attribution are essential for the modern CMO

Next post

Data Republic partners with SAS to bring analytics to its data marketplace

Join the digital transformation discussion and sign up for the Which-50 Irregular Insights newsletter.