Customer data company Dunnhumby is accelerating its international expansion, announcing the opening of an Australia and New Zealand presence and the appointment of a local managing director.

The company said it intends to grow the ANZ market over the next three to five years to become one of their top five markets globally. Global customers for Dunnhumby include Tesco, Coca-Cola, P&G, L’Oréal and McDonalds.

The company has more than 30 years’ experience in customer data science, with presence in 27 countries, analysing insights from more than 800 million shoppers globally and delivering almost five billion personalised shopping offers. It uses customer data science to deliver exceptional customer experiences in-store, offline, and online.

Dunnhumby’s expansion is being spearheaded with the appointment of Kylie Gleeson-Long as managing director for ANZ. Gleeson-Long will lead Dunnhumby’s expansion in ANZ, bringing more than 20 years’ experience in technology and sales leadership.

She has previously worked at FreislandCampina as its global commercial director, as well as Kantar Retail and Nestlé Australia.

“I am thrilled to be leading the charge on Dunnhumby’s expansion into the ANZ region,” said Gleeson-Long.

“It is so exciting to take a true value proposition to Australian and New Zealand retailers, using our cutting-edge team of data scientists to deliver insights that enhance actionability and results.”

Guillaume Bacuvier, CEO of Dunnhumby said, “Australia has one of the largest consumer markets in the world, with advanced thinking in the arena of customer data science. We decided to invest in a presence in Australia so we could cement our claim as the leading global company in the data science space, eventually working with a variety of local consumer goods and retail companies in the coming years.”

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