DoubleVerify, an independent platform for digital media measurement software and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.

Ad-Juster services deliver the data transparency and insights publishers need to optimise their ad revenues across comprehensive direct and programmatic sales channels, the company said.

The majority of large digital publishers today rely on multiple marketing channels and supply platforms to maximise the sale of ad inventory.

But a lack of consistent standards and channel fragmentation result in data discrepancies, reporting complexity and unresolved revenue conflicts – often without the transparency and actionable insights needed to address the issues.

The Ad-Juster reporting and analytics platform unifies massive volumes of publishers’ advertising inventory and sales data from thousands of integrations with 3rd party servers and programmatic demand platforms – providing the transparency and analytics necessary to maximise publisher revenue yield and streamline internal operations.

Founded in 2007, Ad-Juster currently serves over 110 publisher clients, including over half of the top 100 comScore-ranked web publishers.

“Ad-Juster brings a proven market solution, a premium customer base and a talented team of product, engineering and client-serving professionals,” said Wayne Gattinella, DoubleVerify CEO.

“Combining our two companies will create a holistic solution across the entire digital ecosystem – joining the Ad-Juster data platform for sell-side partners with the DV platform for buy-side partners.”

“We are proud to become a part of the DoubleVerify organisation and are excited to expand our breadth of publisher solutions globally,” said Dennis Clerke, GM for the Ad-Juster business unit.

“Only Ad-Juster and DoubleVerify have access to the unique and comprehensive data that enables us to provide full lifecycle analytics for digital publishers.”

The Ad-Juster organisation will continue to operate from offices in San Diego and New York City. The transaction was completed as an all cash, all stock offer on October 29, 2019.

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