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  • State of the Connected Customer: Engagement trends you need to know

    State of the Connected Customer: Engagement trends you need to know

    Customer expectations have never been higher. To rise to the challenge of meeting them, companies must have a comprehensive customer

    Salesforce Staff Salesforce Staff / Jul 11, 2019
  • Leaders twice as good as laggards at building real-time engagement across channels

    Leaders twice as good as laggards at building real-time engagement across channels

    Customers overwhelmingly say they want to be treated like a person with four out of five saying the experience a

    Andrew Birmingham Andrew Birmingham / Jun 12, 2019
  • AI and marketing: A powerful pair

    AI and marketing: A powerful pair

    Sometimes we over-complicate AI, thinking it’s too high-tech and futuristic for us to use in our everyday work. But AI is

    Jess O'Reilly Jess O'Reilly / Jun 12, 2019
  • Real-time engagement is the Marketers’ top priority and challenge

    Real-time engagement is the Marketers’ top priority and challenge

    The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging

    Kevin Doyle Kevin Doyle / Jun 11, 2019
  • Move at the speed of trust to win the customer’s confidence

    Move at the speed of trust to win the customer’s confidence

    Marketers need to get their companies moving at the “speed of trust”. When they achieve that, the business grows faster

    Andrew Birmingham Andrew Birmingham / Apr 16, 2019

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