-
State of the Connected Customer: Engagement trends you need to know
Customer expectations have never been higher. To rise to the challenge of meeting them, companies must have a comprehensive customer
-
Leaders twice as good as laggards at building real-time engagement across channels
Customers overwhelmingly say they want to be treated like a person with four out of five saying the experience a
-
AI and marketing: A powerful pair
Sometimes we over-complicate AI, thinking it’s too high-tech and futuristic for us to use in our everyday work. But AI is
-
Real-time engagement is the Marketers’ top priority and challenge
The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging
-
Move at the speed of trust to win the customer’s confidence
Marketers need to get their companies moving at the “speed of trust”. When they achieve that, the business grows faster
