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Oracle

Oracle

Data-Driven Marketing Platform
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  • Agility is critical to meeting customer expectations

    Agility is critical to meeting customer expectations

    The change agenda sits at the heart of board conversations about company performance and strategy. And often the biggest pain

    Andrew Higginbottom Andrew Higginbottom / Mar 4, 2020
  • As banks compete more on experience, compliance becomes more critical

    As banks compete more on experience, compliance becomes more critical

    Customer data is the essential asset banks need to utilise to better serve their customers, earning trust and inspiring loyalty.

    Alberto Sessa Alberto Sessa / Mar 2, 2020
  • Build your own Lead Scoring Model

    Build your own Lead Scoring Model

    The days when marketers could rely on vanity metrics to justify their ROI has long gone. Instead, studies repeatedly demonstrate

    Avatar Athina Mallis / Dec 24, 2018
  • Four simple Programmatic strategies explained

    Four simple Programmatic strategies explained

    Many marketers who are new to the programmatic world can fall into the trap of believing the machine will do

    Mandar Dadegaonkar Mandar Dadegaonkar / Dec 21, 2018
  • Understanding the programmatic advertising ecosystem

    Understanding the programmatic advertising ecosystem

    In a generation digital marketing has evolved to become the primary way many brands run their campaigns all over the

    Mandar Dadegaonkar Mandar Dadegaonkar / Dec 20, 2018
  • In an experience economy you are competing with every company

    In an experience economy you are competing with every company

    For consumers there are now so many services that compete for their money every day. For brands, engagement is more

    Andrew Birmingham Andrew Birmingham / Dec 19, 2018
  • Poor cross channel marketing is killing customer experience

    Poor cross channel marketing is killing customer experience

    Disparate data systems and teams are amplifying the already considerable challenges around cross channel marketing. That is why many marketers

    Joseph Brookes Joseph Brookes / Dec 18, 2018
  • The importance of cross-channel marketing and the risks of ignoring it

    The importance of cross-channel marketing and the risks of ignoring it

    An effective cross-channel marketing regime is essential for almost all brands these days as consumers constantly flip between on and

    Avatar Athina Mallis / Dec 17, 2018
  • What’s the Key to Improving ROI on Advertising?

    What’s the Key to Improving ROI on Advertising?

    Paid media is a powerful tool, with plenty of metrics to present. But which ones should marketers pay attention to?

    Geetu Bhatnagar Geetu Bhatnagar / Jul 11, 2018
  • Campaigns Don’t End When You Hit Send: The Importance of Feedback Loops

    Campaigns Don’t End When You Hit Send: The Importance of Feedback Loops

    While many marketers are enamoured with the advantages of martech, it is worth remembering the activity should always be optimised.

    David Bochsler David Bochsler / Jun 19, 2018
  • Why inconsistent messaging is undermining customer experience

    Why inconsistent messaging is undermining customer experience

    Delivering exceptional customer experiences has quickly become table stakes for marketers. Too often, though, these experiences are undermined by inconsistent

    Paul Yang Paul Yang / Jun 7, 2018
  • Silo busting essential to delivering personalised experiences

    Silo busting essential to delivering personalised experiences

    Digital technologies have dramatically improved the experiences of consumers, making it much easier for them to find what they want

    Cameron Strachan Cameron Strachan / May 9, 2018
  • Segmentation Must Remain Connected to the Data and the Stack

    Segmentation Must Remain Connected to the Data and the Stack

    Marketers are increasingly being tested against their ability to deliver personalised customer experiences across multiple channels. There is a good reason

    Cameron Strachan Cameron Strachan / May 2, 2018
  • Great customer experiences rely on robust identity management

    Great customer experiences rely on robust identity management

    With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers and customer experience professionals

    Andrew Birmingham Andrew Birmingham / Apr 26, 2018
  • Do marketers really want to be data scientists?

    Do marketers really want to be data scientists?

    It is a challenging time to be a marketer. Consumers demand more personalised experiences than ever, and for marketers it

    Steven Hayes Steven Hayes / Apr 16, 2018
  • Think of mobile as the customer

    Think of mobile as the customer

    Don’t think about mobile as another marketing channel. Instead, start thinking about it as the customer. That will give you an

    Scott Mirabello Scott Mirabello / Jun 7, 2017
  • Putting a little reality back into artificial intelligence

    Putting a little reality back into artificial intelligence

    Let's pop the balloon. Despite everything you have read or heard in recent months the machine won’t answer all of

    Will Griffith Will Griffith / Jun 6, 2017
  • Do you have a clear purpose and strategy for that mobile app?

    Do you have a clear purpose and strategy for that mobile app?

    CMOs and marketing leaders often see their campaign spending proposals float through budget meetings with little scrutiny, only to find

    Scott Mirabello Scott Mirabello / Jun 5, 2017
  • 10 Ways CMOs Can Help Grow Their Companies

    10 Ways CMOs Can Help Grow Their Companies

    Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help

    Steve Olenski Steve Olenski / Apr 25, 2017
  • The Good News About CMOs and Data Driven Marketing

    The Good News About CMOs and Data Driven Marketing

    Before we get to the aforementioned good news allow me to go back in time, be it ever so slightly. In

    Steve Olenski Steve Olenski / Apr 19, 2017
  • In marketing technology it's still leadership that matters most

    In marketing technology it's still leadership that matters most

    Technology is an enabler. It helps to deliver the goal, but it should never be an end in itself. Too

    Andrew Birmingham Andrew Birmingham, Paul Cross Paul Cross / Feb 26, 2017
  • Study: Customer experience is main driver of marketing agility, says the CMO Club

    Study: Customer experience is main driver of marketing agility, says the CMO Club

    CMOs have a much more sophisticated view of the real value digital channels provide than many people give them credit

    Andrew Birmingham Andrew Birmingham, Will Griffith Will Griffith / Feb 15, 2017
  • 3 Ways to Connect Video Advertising to the Customer Journey

    3 Ways to Connect Video Advertising to the Customer Journey

    There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is

    Beth-Ann Eason Beth-Ann Eason / Feb 6, 2017
  • 2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

    2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

    Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should

    Steve Olenski Steve Olenski / Jan 31, 2017
  • These 6 Marketing Automation Statistics Show Where Marketers Really Are

    These 6 Marketing Automation Statistics Show Where Marketers Really Are

    Marketing automation is a core technology that all marketers — especially B2B marketers — need to implement to connect with

    Andrew Birmingham Andrew Birmingham / Jan 28, 2017
  • How Data is Driving CMOs

    How Data is Driving CMOs

    Overwhelmingly, CMOs say they are not yet delivering on the promise of personalisation, and many are struggling to demonstrate ROI

    Staff Writers Staff Writers / Nov 29, 2016
  • CMO of Tomorrow - Analytical confidence, skeptical about sophistication

    CMO of Tomorrow - Analytical confidence, skeptical about sophistication

    The message around data-driven marketing is clearly resonating with marketing leaders in the APAC region. Download the CMO of Tomorrow report produced

    Staff Writers Staff Writers / Nov 22, 2016
  • CMO of Tomorrow Study - three impediments to progress

    CMO of Tomorrow Study - three impediments to progress

    Marketing executives in the APAC region have identified three key impediments to faster digital uptake. Those impediments are identified in the

    Staff Writers Staff Writers / Nov 15, 2016

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia.

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