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Magento

Magento

Open-source e-commerce platform
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  • The relevance of brand utility — creating better experiences for customers

    The relevance of brand utility — creating better experiences for customers

    Consumers are constantly bombarded with products and deals through emails, push notifications and social media. This can be overwhelming, which

    Avatar Athina Mallis / Dec 13, 2019
  • How to get the most out of this holiday season as a retailer

    How to get the most out of this holiday season as a retailer

    The holiday season is the optimal selling time for merchants — the season accounts for half of all annual sales

    Avatar Athina Mallis / Dec 12, 2019
  • Unlocking business value as a B2B seller

    Unlocking business value as a B2B seller

    There is a saying in marketing, that B2B buyers are 80 per cent sure of what their decision will be

    Avatar Athina Mallis / Sep 16, 2019
  • Five reasons to choose a hybrid ecommerce platform

    Five reasons to choose a hybrid ecommerce platform

    While the traditional distinction between B2B and B2C marketing has been long established, it is worth questioning whether this is

    Avatar Athina Mallis / Jul 18, 2019
  • Experience-driven businesses demonstrate superior performance

    Experience-driven businesses demonstrate superior performance

    Companies that invest in transformation of experience — across people, process and technology — demonstrate superior performance compared to those

    Avatar Athina Mallis / Jul 8, 2019
  • Creating an irresistible customer experience

    Creating an irresistible customer experience

    Once an enterprise has set up its ecommerce platform, it needs to decide how it will entice its customers -

    Nicholas Kontopoulos Nicholas Kontopoulos / Jun 11, 2019
  • Progressive web apps match the benefits of native apps without the cost

    Progressive web apps match the benefits of native apps without the cost

    Whether you are a dedicated online retailer, an online brand or simply sell through digital channels, all retail businesses are

    Andrew Birmingham Andrew Birmingham / Mar 19, 2019
  • Why complexity makes it hard to meet customer expectations

    Why complexity makes it hard to meet customer expectations

    Nobody gets out of bed in the morning determined to make life hard for their customers — yet many brands

    Andrew Birmingham Andrew Birmingham / Feb 7, 2019
  • Why dramatic changes at Magento Commerce are changes for the better

    Why dramatic changes at Magento Commerce are changes for the better

    It has been a dramatic few months for Magento Commerce. Adobe completed its $US1.68 billion acquisition of the business in

    Andrew Birmingham Andrew Birmingham / Feb 6, 2019
  • Move fast to capture the CX Opportunity: Blake Morgan

    Move fast to capture the CX Opportunity: Blake Morgan

    There is a huge opportunity to win business by applying customer experience (CX) principles — but brands must move fast. That’s the

    Andrew Birmingham Andrew Birmingham / Jan 8, 2019

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