Australian social and digital analytics technology company Digivizer has launched a new venture to into tap the APAC esports and online games market.
Goto.game is a media hub designed to bring gaming content, events, activations, competitions and influencers within the one ecosystem.
Goto.game will identify new sponsorship opportunities for brands, influencers and gamers, provide a web portal for news, opinions and reviews, develop and stage new esports events, and create and run social media activations.
The website will publish original and aggregated content from brands and gamers, and provide site take-over opportunities for brands seeking to ‘own’ the web site for marketing programmes.
“The gaming space is not new to Digivizer. We’ve provided social and digital insights and services in this market for clients that include Lenovo and Intel over the past three years,” said Digivizer and goto.game CEO Emma Lo Russo.
“We’ve engaged some of the biggest influencers and esports teams in the APAC region, generating highly successful activations, streams, content and sponsorships, providing gaming and non-gaming brands with opportunities to be involved in the lucrative esports market.”
Digivizer is using its experience working with gamers and brands at large esports events to inform its new venture.
“Our analysis of the market, and our work at events such as PAX, RTX and this year’s Intel Extreme Masters (IEM) esports event in Sydney, makes it clear that there is a huge opportunity to fill a gap in the market,” said Lo Russo.
“Over 7 million live views of IEM and 25 million in-content views for a single event represent audiences almost double those of mainstream TV viewing numbers, including the major traditional sporting AFL and NRL grandfinals. And we have seen this market grow, in size and in the number of engaged fans who influence each other.”
Goto.game will be headed by Digivizer’s gaming team specialists Phid Oldfield and Jack Hudson, highly credible gamers and streamers in their own right, supported by a team of gamers including their advertising specialists.
Goto.game starts operations as Digivizer approaches its seventh year of operations, growing its operating revenue 290 per cent over the last year alone. Starting in classic Silicon Valley fashion with two people in an office smaller than one of the meeting rooms in its current location in the Sydney CBD, Digivizer now employs over 50 people.