Digivizer has launched Digivizer Academy, built on its digital marketing analytics platform, to help small and medium business owners understand the performance of their content and marketing across all their digital and social paid, owned and earned media channels.

In October Digivizer launched a new digital analytics SaaS solution aimed at making it easier for SMBs to track their digital investments across multiple social and search channels.

The program consists of web-based training videos designed for business owners who are short on time. Users of its SaaS digital platform will also get a complimentary 15 minute digital strategy advice session once a month with Digivizer’s digital marketing specialists who help users analyse their data, make recommendations about channel performance, and provide insights about where to focus next.

Emma Lo Russo, CEO and co-founder of Digivizer, said: “Social and search media are powerful and very cost-effective marketing channels for SMBs. SMBs want to grow revenues and market share by getting the best from their digital marketing investment. We help them do this by providing certainty about what’s working and what isn’t across all their owned, earned and paid digital channels. We make it easy, quick and convenient to understand and report on these insights.

“This has previously been hard and expensive to do. SMBs and early-growth businesses have been priced out of being able to consider enterprise tools. We’ve fixed that with our technology, with common measurements across all data. We’re making it affordable to anyone in any organisation seeking to benefit from these digital insights to understand the content and channels that perform best.”

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