Digital Marketing

With COVID-19 torpedoing many of the strategies that marketers use to engage their customers and prospects, content marketing has assumed greater importance this year than ever before. During the second half of 2020 Which-50 collaborated with Sitecore on a unique series of digital events called Content Conversations, where we examined

This year saw more visitors to Gumtree platforms than ever before. Users are tapping the platforms for community support and for economic opportunity in the pandemic. At the same time the platform is beefing up its advertising offering, letting brands take advantage of millions of customers and thousands of data

Since splitting from Wesfarmers two years ago, Flybuys has overhauled its technology to launch new payments and advertising products. The company is looking to add more brands to its program by moving into payments and developing its advertising product. The transformation of the 25 year old company was driven by

The amount of money spent on advertising in 2020 fell US$47 billion from 2019, according to the latest data from Zenith, which expects a recovery to pre COVID levels will take at least another year. Zenith today released its end of year forecast for global advertising spend, revealing COVID triggered

File, data, transparency

Adform says it has received PwC validation around the transparency of its tool set. The so called adtech tax is a contentious issue in the industry, which came back into sharp relief in May this year after a two-year research project initiated by the ISBA and AOP in the UK

Booktopia is in the midst of another attempt to list on the ASX, buoyed by a jump in sales during 2020. In this week’s Minicast Booktopia CMO Steffen Daleng explains how the marketing department managed the bumper year with many staff working remotely. Which-50’s Minicast publishes each Tuesday. Follow Which-50 on

The local online advertising industry is beginning to recover from its COVID-19 damage, growing 11 per cent in the last quarter, data from the Interactive Advertising Bureau released today shows. But total spend is still down from 2019 levels including the biggest spend category – search and directories – shrinking

cookies

Quantcast has released a privacy preference management tool it says will simplify consent management and improve users’ browsing, and is urging local marketers and publishers to respect consumer choices before regulators make them. On Wednesday adtech company Quantcast launched Permisio, an expansion of Quantcast Choice, the popular consent management platform

The product may make the initial sale but experiences creates brand loyalty. That’s the view of Volkswagen Australia’s Chief Customer and Marketing Officer Jason Bradshaw, who has spent the last half decade developing a data driven customer experience culture and strategy at the automotive manufacturer. This year Volkswagen Australia began

Dynamic Yield, a personalisation platform bought by McDonalds last year for a reported US$300 million plus, today unveiled a new feature that allows brands to guarantee consumers no data is collected on them without explicit consent. The company says the option is in response to the rising tide of global