Digital Marketing

Integral Ad Science has acquired Amino Payments, the ad spend transparency and optimisation company it partnered with last year to develop the Total Visibility product. Terms of the deal were not disclosed. The Amino Payments brand will be retired and the popular Total Visibility product will become an IAS brand.

Traditional consumer goods companies are missing out on the opportunity to embed sustainability into their brands, an effort that can significantly boost growth. The European study by Bain & Co. determined that three obstacles prevent companies from making sustainability part of their brand DNA: delivering consumer value, finding affordable solutions,

In recent days tens of thousands of Nazis, white supremacists, and sundry other racist footsloggers from the conspiracy fuelled, tin-foil-hat brigade have found themselves thrown off their social media platforms following the attempted violent overthrow of the Electoral College process at the completion of the US election cycle. Five people

Despite warnings of billions of dollars going to waste and funding criminal activity, the understanding of advertising fraud remains varied across businesses. Even some of the businesses that do understand the scope of the problem consider it an unavoidable “additional cost” to advertising online, and see little incentive in cleaning

Data doesn’t lie, but it also doesn’t care. That’s the key message from marketing and analytics leaders we spoke to this month about the problems that get in the way of effective data-driven decision making. Difficulties managing the cross-channel customer experience, taming data silos, and creating and managing cultures inside

Despite major concessions to Facebook and Google in the latest version of the news media bargaining code, it remains “unworkable” according to the search giant who now argues it will place the entire open internet at risk. Google says the code – an arbitration mechanism used to force digital platforms

Oracle says it has exposed the largest ever connected tv fraud operation which tricked advertisers into paying for advertisements that were never delivered to as many as 28.8 million US households. Dubbed “StreamScam” by Oracle, the fraud operation spoofed more than 28.8 million U.S. valid household IP addresses, including approximately

Australia’s consumer regulator is taking Facebook to court, alleging it misled and deceived users with an app that purported to offer data privacy services but actually monitored users for the tech giant’s commercial benefit. According to the ACCC, the mobile app, known as Onavo Protect and pushed by Facebook as

Starting next year Apple will require apps to collect explicit permission from users to track them and turn the capability off by default. Last week the tech giant revealed apps that don’t comply will be removed from the App Store. The privacy measure, which Apple calls App Tracking Transparency (ATT),

Australia’s privacy regulator has called for a raft of changes to privacy law to ensure they remain “consistent with Australian values” and suitable for an increasingly digital world. But the watchdog stopped short of supporting GDPR style data regulation and consent management, as the government considers the biggest reforms to