Digital Marketing

Magnite, which claims to be the largest independent sell-side advertising platform, announced over the weekend it is buying SpotX from RTL Group for $1.17 billion in cash and stock. SpotX is one of the leading platforms shaping CTV and video advertising globally. Goldman Sachs and LUMA Partners acted as financial

With the online advertising industry in flux, big Australian brands are asking for help in transitioning to fairer and more transparent ways of collecting and using consumer data, according to Liveramp VP of enterprise sales, Deb O’Sullivan. “A lot of the big brands are thinking ‘what does this [online advertising

Australia’s competition regulator has warned of a lack of transparency and competition in the digital advertising technology supply chain, signalling out market behemoth Google for its “ability and the incentive” to preference its own ad tech in anticompetitive ways. Google is the only company to operate across the full ad

merger acquisition doing deals puzzle joining deal

Taboola is going public through a merger with a special purpose acquisition company in a deal that values the adtech at US$2.6 Billion. The company today announced it has entered into a definitive merger agreement with ION Acquisition Corp. to go public on the New York Stock Exchange. The combined

Gartner is urging CMOs to get real with their plans for 2021, warning the budget cuts of 2020 will not be as temporary as they had hoped because directors already have marketing earmarked for further cuts. The analysts polled 381 large organisation CMOs on their experiences last year and their

Google has shared more details on how it plans to replace third party cookies, proposing to group internet users of common interests together, keep explicit browsing history offline, and use a “trusted server” to store ads. The plan is somewhere between Google’s previous pervasive user tracking across the internet and

LinkedIn in the US is facing a class action from its advertisers related to the revelation in November last year that it misreported advertising metrics for ad views and video plays for at least two years. Among the accusations the company faces is that for years, the prices it charged

Consumers are a key audience for every business, across sectors and revenue models. Why? They are your buyers, suppliers and employees. Therefore, every decision your company makes starts and ends with consumer insight.  Every IT investment ultimately requires human approval and adoption. Supply chain decisions are about delivering to human

Sitecore today claimed the largest ever capital investment in martech, announcing a $US1.2 billion investment to accelerate growth. The huge boost, from a group of investors including current majority shareholder EQT, has the potential to elevate Sitecore alongside leading martech providers.  The company says the US$1.2 billion announced today will

Taboola today announced a beta program for its own version of the stories format popular on Instagram and Snapchat. Taboola Stories will allow publishers to embed the vertical, mobile-friendly stories on their own websites. Brands will be able to place ads in the new format. Users will need to click