Digital Marketing

 SAP overnight announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organisations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made overnight at the software giant’s annual customer experience

“Technology is awesome but it can break your heart,” says Which-50 Editor-in-Chief Andrew Birmingham. “The production and distribution of content has become more commoditised — and arguably democratised — through technology. Of course hat also means it’s easier for poor content to get out there. Ironically, that has increased the

digital marketing computer assets

IAB has announced several new measures specifically developed to support small and medium Australian publishers, including a New & Niche Publishers Guide to Digital Advertising that includes resources, advice and information for anyone looking to monetise their content through digital advertising. A new membership rate has also been announced, which will give

Most senior marketing leaders are unimpressed by the results of their data analytics, despite prioritising their investments in the area in recent years. That’s a key finding of the Gartner Marketing Data and Analytics Survey 2020 which also revealed that as a result only 54 per cent of marketing decisions

While brands have pulled back online advertising spend, Australia remains one of the best advertising media markets in the world for programmatic, according to a leading ad verification company. But fraud remains a problem, especially when brands do not use any mitigation strategy — as high as 13 per cent

Facebook Messenger and Instagram’s direct messaging services will be integrated into one system, Facebook has announced. The merge will allow shared messaging across both platforms, as well as video calls and the use of a range of tools drawn from both platforms. It’s currently being rolled out across countries on

There’s one key trend that always holds true in marketing and advertising: Analysts are a hot commodity. And based on the research we conducted for this year’s Magic Quadrant for Ad Tech, that trend is only going to continue. The capabilities of ad tech continue to grow ever more advanced, requiring

Pegasystems this week announced a new feature for identifying “underserved” customers – those less likely to accept an offer. Known as Value Finder, the feature is part of Pega’s Customer Decision Hub software, which uses artificial intelligence to send customers targeted offers and support. If a customer is below a

HR platform company Employment Hero has announced a new marketing director to help lead the company through its transition into a COVID-19 resource service.  Employment Hero raised millions to develop and sell its cloud based payroll and benefits management tools but says it has now “pivoted its business model” to

Brands are shifting to contextually-relevant advertising as they chase the opportunity presented by skyrocketing content consumption online. That’s a key finding of a new report from digital media analytics business DoubleVerify in its ‘Four fundamental shifts in advertising during 2020’ report releases this evening. This international study considers which collected