Digital Marketing

Adobe has appointed Informatica CEO Anil Chakravarthy as executive vice president and general manager, Digital Experience.  Reporting to Adobe president and CEO Shantanu Narayen, Chakravarthy will lead Adobe’s Digital Experience business which includes its marketing, analytics and commerce software. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case

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American adtechs Rubicon Project and Telaria today announced they are merging to create the “the world’s largest independent sell-side advertising platform” with a focus on connected TV. The companies agreed to an all stock deal that will see Telaria stockholders expected to own approximately 47.1 per cent and Rubicon Project

Tim Beveridge, former Chief Strategy, Data and Insights Officer at Zentih Media has joined the Melbourne office of Silverbullet as General Manager, Strategic Consulting Services. Silverbullet is a start-up that provides data-driven marketing services, with offices in Melbourne, Milan, Munich and London. Beveridge will play a central role in the

Forrester is launching a new eight-week, online course for B2B marketers called  SiriusDecisions B2B Marketing Certification program. The new certification expands on Forrester’s suite of training and certification offerings that include CX Certification and Zero Trust Certification programs. Sign up for Which-50’s Irregular Insights newsletter Forrester’s SiriusDecisions certification solutions are the only research-informed training

 In fiscal year 2019, Adobe achieved record annual revenue of $11.17 billion, which represents 24 per cent year-over-year growth. Shares in the software company, which released its fourth quarter and full year results overnight, were up 3 per cent after beating Wall Street’s expections.  Sign up to Which-50’s Digital Marketing

The Australian government will review Australia’s Privacy Act, give more power to the ACCC to police digital platforms and order an inquiry into the supply of ad tech services and online advertising by agencies. Following a 12-week consultation period, the federal government today issued its response to the ACCC’s digital

Once upon a time digital disruptors were able to build products and enjoy rapid growth without having to spend big on advertising. In other words, the product was the marketing.  Or as marketing veteran Karen Ganschow puts it in this week’s cover story: ”If you create a great solution to

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Former Oracle and Marketo exec Will Griffith has joined data management company Tealium as the Vice President and General Manager of Asia Pacific Japan (APJ). Most recently Griffith served as the Managing Director of Australia and New Zealand at Marketo, which was acquired by Adobe. Before that, he was Head of

Gereurd Roberts, currently CEO of Pacific Magazines, has been named the new Chief Digital Officer of Seven West Media.  The role, reporting to CEO James Warburton, will commence once SWM’s $40 million sale of Pacific Magazines to Bauer Media is finalised. In the role, Roberts will be responsible for broadcast

Australian media companies have joined forces to launch a far-reaching campaign to convince Australia’s c-suite of the effectiveness of advertising.  The campaign, called Advertise or Die, is designed to combat a weak advertising market exacerbated by low consumer confidence and to give marketers the ammunition they need to win the