Digital Marketing

Indigenous mentoring organisation AIME is quitting social media, with the organisation’s founder and CEO Jack Manning Bancroft describing the platforms “addictive, dangerous, and unhealthy.” Manning Bancroft shared a post across Twitter, Facebook and Instagram on Friday saying the not-for-profit was leaving “social media for good.” Sign up to Which-50’s Digital

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Amazon is a growing force in digital advertising, gradually muscling in on Google and Facebook in a concerted effort to grow advertising revenue from its increasingly “pay-to-play” platform. Sign up to Which-50’s Digital Marketing Newsletter Google, under particular threat as a competing search engine, is already responding with its own

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Google has been handed a €50 million (AU$79 million) fine from the French data protection watchdog for failing to comply with GDPR. The French watchdog CNIL said the tech giant had a “lack of transparency, unsatisfactory information and lack of valid consent for the personalisation of advertisement”. Sign up for

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Dentsu Aegis Network (DAN) has appointed Henry Tajer as its new CEO following an extensive executive search. Tajer leaves Amazon’s Australian advertising arm Amazon Media Group after just six months as managing director. Sign up to Which-50’s Digital Marketing Newsletter He will begin the role in February and be based

Director of sales, publishing at Nine Matt Rowley has been elected as chair of the IAB Australia board replacing Cameron King. King resigned from News Corp late last year and is finishing his tenure as IAB chair immediately. Rowley has been the alternate director for Fairfax Media on the IAB

Apple CEO Tim Cook has asked US regulators to scrutinise data brokers and reiterated his calls for comprehensive federal privacy legislation to protect consumers. Sign up for Which-50’s Irregular Insights newsletter “Consumers shouldn’t have to tolerate another year of companies irresponsibly amassing huge user profiles, data breaches that seem out

Facebook has flagged it may make changes to the way political ads are bought on its platform ahead of the Australian federal election this year. The social media giant is currently reviewing its policies for electoral advertising in a range of countries which are holding elections this year, including Nigeria,

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Adobe has unveiled several new features for its Experience Cloud at the National Retail Federation’s Big Show in New York this week. These features utilise Adobe Sensei, the company’s AI and machine learning technology. Sign up to Which-50’s Digital Marketing Newsletter One of the new innovations is a virtual analyst

CM Group, the company behind Australian tech company Campaign Monitor, has acquired cross channel marketing platform Sailthru and email personalisation tool Liveclicker. The acquisition is expected to bring in an additional $60 million in revenue in 2019 and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sign up to

Digital video advertising delivers strong brand awareness in both premium and user generated content (UCG) environments, a new study by GroupM and Kantar has found. The research showed the importance of tailoring advertising assets to specific environments to front-load brand messaging in environments where ads may be skipped or ended