Digital Marketing

Revenue from Adobe’s digital experience business was a record $743 million in the first quarter, a 34 per cent increase year-over-year. For the quarter ended March 1, 2019, Adobe recorded $2.6 billion in total revenue, representing 25 per cent year-over-year growth. Diluted earnings per share was $1.36 on a GAAP-basis,

Optus has announced a partnership with Metigy, an AI-driven social media management, strategy and support solutions platform designed for small businesses. Optus’ 435,000 SMB customers can now access Metigy’s automated social media marketing programs, which uses predictive technology to guide marketing decisions. Metigy’s digital strategy solution delivers insights, ideas and

Japan Airlines (JAL) is working with Accenture on a new service that applies artificial intelligence (AI) to answer passenger requests at the airline’s check-in counters. The service assesses what check-in counter agents are saying to passengers and then pushes relevant information to the agents’ tablets in near real-time, which includes

Facebook has apologised to marketers who were unable to access its ad interfaces, including Ads Manager and the Marketing API, yesterday during an outage which impacted the social media giant’s platforms globally. Facebook, Instagram and Whatsapp all experienced partial outages for more than 12 hours, in what is thought to

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Customer engagement will be the battlefield where brands win or lose in the future, according to Twilio’s chief marketing officer Sara Varni. She said if you think about those companies making headlines like Uber or Airbnb it wasn’t because they invented something new but reinvented a way to consume an

So, marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat for most marketing leaders. Not to mention, you’ve unlocked a host of new possibilities. Leveraging predictive? Making use of AI?

Nine has announced a new strategic partnership with real-time analytics firm Adgile Media to provide services around the effectiveness of its television advertising. Adgile Media will work with Powered, Nine’s client solutions division, to demonstrate the value and return on a brand’s advertising campaign. Sign up to Which-50’s Digital Marketing

Despite no shortage of options, most marketers are still searching for their martech “Nirvana”. And as they have added more pieces to the marketing stack the technology has actually become a hindrance, according to Acquia CMO Lynne Capozzi. Sign up to Which-50’s Digital Marketing Newsletter Capozzi explained the paradox during

The continued fragmentation of the marketing technology market is driving organisations to adopt more open source software solutions, as proprietary products fail to live up to their billing, according to SaaS vendor Acquia. Sign up to Which-50’s Digital Marketing Newsletter Acquia has expanded from its traditional enterprise level web content

On International Women’s Day, Which-50 takes stock of how its own coverage stacks up. News organisations are increasing the amount of women they write about, not because it’s the right thing to do but because it delivers a better product for readers. It also expands their audience, making them more