Digital Marketing

measuring success growth measure

Measurement matters. Or in the words of international performance improvement and quality expert, H. James Harrington, “Measuring is the first step that leads to control, and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t

Lego

To get the full picture of how their actions influence revenue, marketers must bring together online and offline channels as well as trade promotions and external factors. Some of that data like clicks and open rates, is instantaneous. Finding out how many people saw your TV ad may take a

Marketers have moved beyond the carpet bombing approach that typified early practice in digital channels and now typically focus on customer experience in a targeted way. But the myriad of technology used to deliver it is still causing headaches and some of it at the bleeding edge is threatening to

Apple Store in Bangkok

Apple has once again exerted its control over its mobile operating system to limit data collection in the name of improved user privacy. During its WWDC event this week Apple unveiled a single sign-in function, which is pitched as a privacy-focused alternative to Google and Facebook logins. The “Sign in

Salesforce

Salesforce delivered a record revenue growth in the first quarter, up 24 per cent to US$3.74 billion. The company’s operating cashflow for Q1 came in at US$1.97 billion, up 34 per cent year-over-year. Sign up to Which-50’s Digital Marketing Newsletter Nominate today for the Which-50 Digital Experience Awards. Simple. Fast.

smart speaker voice

When it comes to voice, shopping is just the beginning, according to Simon Kemp, CEO and founder of marketing strategy consultancy Kepios, who says from a marketing perspective voice opens up so many more opportunities. He said, “Whether it’s driving, cooking, gardening, DIY, whatever else.” Sign up to Which-50’s Digital

After just over three years in the Australian market UberEats’ brand recognition is now on par with McDonald’s and Woolworths. While benefiting from the halo (or shadow, depending on the news cycle) of the larger Uber brand, Eats has also embarked on high profile marketing campaigns to normalise home delivery

Network 10 is continuing its investment in digital capabilities with the promotion of Sophie Hicks Lloyd to director of digital sales. Hicks Lloyd was previously 10’s head of content, marketing and commercial partnerships. Over the coming weeks, she will start transitioning to her new role with her appointment effective from

Online advertising in Australia has continued to climb year-on-year with Q1 spending up 4.9 per to reach $2.2 billion. The data, taken from the IAB Australia Online Advertising Expenditure Report highlighted video, mobile and classified advertising were the standouts. Video grew by 15 per cent, mobile by 26 per cent

Banks, armed with large amounts of customer and transaction data, are deploying predictive techniques in an effort to deliver better customer experiences at scale. While the value of data driven modelling is well understood, executing it without “personal and business bias” in a way that predicts customer behaviour remains a