Digital Marketing

Venture-backed social network Nextdoor is launching in Australia today, but marketers won’t be able to buy ads on the platform. Launched in the US in 2011, Nextdoor is a digital platform that allows locals to communicate with their neighbours. The idea is to allow residents to quickly get the word

Brands need to ask some pointed questions to ensure they are getting real value from demand-side platforms (DSP). That’s the view of Timothy Whitfield, the new VP, strategic solutions, Sizmek APAC. Whitfield is one of the best-known technologists in the local adtech sector and made the move from GroupM to

Oracle announced Oracle CX Unity, a unique approach to managing customer data that enables organisations to deliver an experience that is timely, relevant, and consistent across known and unknown interactions. Existing approaches are built around the idea of a linear “customer journey” and simply focus on integrating sales, marketing, and

Marketing

Oracle Eloqua, part of Oracle Marketing Cloud, is the top-ranked business to business (B2B) marketing automation platform, leading its competitors in the current offering, strategy and market presence categories, according to the latest Forrester Wave research. The report also named Marketo and Salesforce as leaders, and Act-On Software, SAP, and

ROI investment marketing charts analytics

Marketers are moving away from vanity metrics such as web traffic or page impressions as a measure of success. Instead with C-suite executives more demanding of real ROI proof points, the shift is on to use data and analytics to chart performance. A Boston Consulting Group (BCG) study showed that the most

The former head of ASIO has issued a warning about the dangers posed by small groups within society to shift the weight of public opinion by hijacking social media. David Irvine, chair of Australian Cyber Security Research Centre and former director general of ASIO argued “the internet and social media

Facebook is facing renewed scrutiny over the way it reported its video metrics, after an updated lawsuit was filed in California this week alleging the social media giant’s errors were much worse than originally reported. The original filing was made in October 2016 by a group of small advertisers after

Digivizer has launched its new digital analytics SaaS solution allowing anyone responsible for digital marketing to track their digital investments across multiple social and search channels. Emma Lo Russo CEO at Digivizer told Which-50, “We’ve always served the larger corporations, brands like Microsoft, Lenovo and Optus – the big end

9Voyager

Nine is confident its investment in advertising technology will allow the broadcaster to unlock a new revenue stream, selling digital video advertising to Australia’s 2 million small and medium sized businesses. The broadcaster is launching a new self-serve platform, 9Vogayer, which will allow SMEs to access its 9Galaxy trading platform

Providing CMOs with more data-driven ways to plan and buy TV will help them justify how they spend their ad dollars in premium broadcast environments, argues Mark Lollback, CEO of media agency GroupM. Lollback was speaking to media ahead of the launch of GroupM’s addressable TV business, Finecast, which officially