Digital Marketing

Online advertising spend as has exploded since the very first banner ad appeared almost 25 years ago. But in recent years much of that growth has flowed into the pockets of two players: Google and Facebook. Sign up to Which-50’s Digital Marketing Newsletter The ACCC’s 600-page Digital Platform Inquiry report

Microsoft sign

Arq Group, an Australian digital solutions partner, has signed an agreement to join the Microsoft Advertising partner program. Under Arq’s small and medium business brand, Netregistry, this partnership will change the way businesses reach new audiences through Microsoft’s growing pay-per-click search marketing platform, the company said. Sign up to Which-50’s

Tumblr, the publishing site Yahoo acquired for more than US$1 billion in 2013, has changed hands again. However, its new owners Auttomattic, which owns WordPress.com, reportedly paid less than $20 million for the business. Yahoo had already written down Tumblr’s value by $230 million in 2016 and the blogging site

Marketers are unhappy with the level of integration between the different technology tools they use to do their jobs. It’s an issue Which-50 has been interrogating with marketing executives, experts and analysts over the last three months, as we’ve tried to understand what’s driving a level of frustration with marketing

email marketing campaign

Relatable content, personalisation and automation are the three key ingredients to making an email marketing campaign succeed according to Akerho Oghoghomeh, VP for small business at Campaign Monitor.  Oghoghomeh said email marketing is not an outdated form of communication, “It is very reliable, trustworthy and authentic when reaching the audiences

The complexity that comes with the growing martech marketplace is being mitigated by an increasingly popular “platform ecosystem” approach, according to Scott Brinker, one of the industry’s eminent voices. Sign up for Which-50’s Irregular Insights newsletter Brinker,  VP of Platform Ecosystems at CRM SaaS provider Hubspot, argued the point at

Amazon Seller Summit Sydney

Amazon’s Launchpad concept has arrived in Australia, providing a new platform for local direct to consumer brands to launch, market and distribute their products. The program aims to help local startups and entrepreneurs leverage Amazon’s retail expertise and infrastructure to promote their brands and grow their nascent businesses. Sign up

Customer loyalty

Customer experience (CX) leaders are called upon to lift customer loyalty, which, of course, means they have to measure loyalty. There are two broad ways to measure customer loyalty: Attitudinal measures and behavioural measures. Too often, CX leaders lean on one or the other, but delivering reliable CX results requires

AC&E Awards

Industry association ADMA has unveiled the judging panel for its redesigned AC&E awards program, as the deadline for entries approaches. The ADMA Creativity & Effectiveness Awards (AC&Es) recognise the work of individuals, agencies and brands to leverage the power of strategy and creativity to deliver effectiveness. Sign up to Which-50’s

puzzle, job, appointment

News Corp’s former MD of digital revenue Cameron King is joining GroupM in the newly created role of Chief Technology & Transformation Officer. GroupM, the media investment arm of WPP AUNZ, said the role meets growing client demand for expertise in digital transformation, technology, data and marketing automation. Breakfast event: