Digital Marketing

Marketing losses due to ad fraud will rise to $35 billion in 2020, a global economic study by CHEQ has revealed. The cybersecurity company has undertaken a report detailing the full scale of ad fraud with economist Roberto Cavazos, a professor at the University of Baltimore, using the latest economic

Amazon sold nearly US$100 billion worth of products last quarter as millions of people relied on the ecommece giant during lockdowns. The increased online activity also drove a 51 per cent jump in ad revenue for Amazon. In Q3 results reported late last week, Amazon confirmed its business has continued

Google

Google parent company Alphabet’s share price jumped on Friday when it released financial results that crushed analysts expectations, including a return of advertising dollars that had dipped for the first time during the pandemic. For the quarter ending September 30 the advertising and search giant reported more than US$37 billion

Facebook’s active users in North America declined last quarter and the company expects the trend to extend to other regions in the future as COVID-19 stay at home orders lift. The tech giant also expects more ad targeting and measurement “headwinds” in 2021 as Apple readies its new anti tracking

The distributed ownership of content inside an organisation can present problems for marketers. It is just as important for brands to address this issue as it is to find the best technological solution to break down the issues. According to Andrew Lomas, director and co-founder at Creative Folks “By nature

Adtech company Magnite on Thursday announced Demand Manager Mobile, a platform that allows developers to integrate unified auctions into their monetisation set ups. Magnite debuted on the Nasdaq in July following the merger between Rubicon Project and Telaria in April 2020 Among the first clients to integrate the new Demand

 Linktree, a tech platform that connects audiences to a user’s entire online ecosystem, today announced it has raised US$10.7 million in Series A funding, led by Insight Partners, an investor in Shopify, and AirTree Ventures, an early investor in Canva. Linktree says the funding will accelerate its expansion in international

The consumer regulator is sharpening its focus on big tech, warning platform giants are pervasively tracking Australian users and dominating the local online advertising markets in its first major update since its landmark Digital Platforms inquiry. The ACCC late last week released its first six-monthly report on digital platform services,

Australian marketers are getting bogged down by misalignment on reporting, budget constraints and varied views of performance as pressure mounts to move from brand custodians to drivers of growth and ROI, according to research from Salesforce. The results also show the much hyped data driven approach to marketing still relies

A public-owned, “public-purpose social network” run by the national broadcaster should be developed to lessen Australia’s reliance on Google and Facebook, a think tank has proposed as the tech giants threaten to hold back local services. Facebook has threatened to stop Australian users from sharing news stories on its platform