Digital Marketing

A perceived lack of trust has wiped billions of dollars worth of value from some of Australia’s largest brands, according to a new report. Despite a challenging year, Australia’s big banks are still among Australia’s most valuable brands, according to the BrandZ Top 40 Most Valuable Australian Brands report from

Robots look creepy if they look too much like a real person. That “creepiness” is referred to as the “uncanny valley” in the field of robotics.It describes how people perceive humanoid robots with extreme cognitive dissonance when the robot looks too much like a person. In short, the more a

A shift in strategy post-GDPR has led to an increase in customer engagement with email marketing campaigns, according to a new study. The 2019 Marketing Benchmark Report details the latest trends in email and mobile marketing based off of 2018 data. It’s the first report to be released by Acoustic,

Facebook has unveiled a new tool which lets users limit Facebook’s ability to target advertising to them based on their activity outside the social media platform. The Off-Facebook Activity function will give users a summary of the apps and websites that send Facebook information about their activity which is used

GumGum, an artificial intelligence company specialising in solutions for digital advertising, has appointed experienced industry executive Grant Bingham as sales director, ANZ. Bingham was most recently commercial partnerships director at Pacific Magazines and has worked at Nine Entertainment as director of programmatic sales. Sign up to Which-50’s Digital Marketing Newsletter

Building a business case for CX initiatives requires getting buy-in from senior executives. And the best way to do that is to talk about revenue. That’s our key takeaway from a customer panel at Zendesk’s Showcase event in Melbourne last week. “A business case is absolutely a PR exercise. I

Disney’s streaming service will launch in Australia later this year, entering a booming subscription video on demand (SVOD) market. The entertainment giant announced today that Disney+ will be available locally for $8.99 per month from November, one week after launching in North America. The service will include content from Disney,

A study by Which-50’s Digital Intelligence Unit reveals almost a third of marketing leaders say their marketing technology platforms are not delivering. CMOs and other marketing executives say they are are surprised by the lack of integration both inside – and between – marketing clouds, frustrated by the paucity of

The advertising ecosystem needs to work collaboratively so independent publishers and app developers can make money online, outside the walls of Google and Facebook, argues the technology chief of advertising technology company Rubicon Project. “The independent advertising community is about finding ways for independent publishers and independent application developers to

This is the rightful question on many marketers’ minds these days. In the numerous conversations I’ve had with marketing leaders, I’ve heard three types of answers: 1) Some assume that “Millennial” is still a universal term referring to all young consumers (it’s not). 2) Others know there’s a difference between