Digital Marketing

Eighty percent of Australian consumers watch an over-the-top (OTT) streaming service at least once a week, making the country one of the biggest users of such channels in the region. Only Singapore (91 per cent) and Indonesia (76 per cent) are Netflix and chilling more frequently. Digital video advertising platform

Customer data platform Lexer revealed last week that it has raised $A33.5 million in Series B funding, bringing its total funding to $A43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board.

Many companies have embraced the concept of customer experience (CX), but relatively few organizations have achieved mature, self-sustaining CX programs that enable enterprise-wide customer-centric culture and significantly improve customer satisfaction, loyalty, and advocacy. As with any business discipline, there is plenty of devil in the details to get CX right,

Australia’s “world first” attempt to reign in tech tycoons has reached pantomime levels. The watered-down version likely to become law this week will do little beyond helping to line the pockets of large commercial publishers who give no guarantees the proceeds will go directly to funding journalism. It is now

Intelligent creative platform VidMob has closed its Series C financing, raising $50 million in expansion capital from a group of funds, strategic investors, and influential companies in the creative technology space. The company says the new round will support its global expansion, new e-commerce initiatives, ongoing investments into advanced technology,

Nicole Bence, Network Digital Sales Director at Seven West Media, has been appointed Chair of the IAB Australia Board, effective immediately. Ms Bence succeeds Matt Rowley, CEO of Pedestrian Group, who has been Chair since January 2019. She has been a member of the IAB Australia Board since 2020. As

Facebook’s attempt to strong-arm local publishers and pressure the government on its media content regulation has backfired badly. That is because it has taken a sledgehammer to the problem when a scalpel was required. It quickly became apparent that the ban was hitting home far beyond media sites. Initially, government

Digital advertising measurement and verification firm DoubleVerify said today it has made available to global brands a new solution aimed at helping brands to better understand the performance of digital ad campaigns. The company’s Authentic Attention solution analyses more than 50 data points on the exposure of a digital ad

Marketing leaders learned in 2020 to embrace agility and be ready for anything. As business uncertainty continues, it’s no wonder that chief marketing officers (CMOs) want to fall back on the tried and true, and forge ahead with low-risk marketing strategies. The Gartner CMO Strategic Priorities Survey 2021 shows that

Nine has signed a multiyear deal with Outbrain to use its advertising feeds across the media company’s digital properties, including Nine.com.au, The Sydney Morning Herald, The Age, Brisbane Times, and WAtoday. Terms of the deal, which began at the start of the year, were not disclosed. The agreement follows Outbrain’s