Digital Marketing

Last week Google confirmed it will phase out support for third party cookies, saying the tracking tool was no longer compatible with a private internet. The decision effectively means the eventual end of third party cookies and has repercussions for most of the online advertising industry. Google’s Chrome browser dominates

Woolworths is now Australia’s most valuable brand, overtaking reigning champion Telstra according to an analysis conducted by Brand Finance. The supermarket giant’s brand value increased 5 per cent to $11.8 billion. Released today, the annual Australia 100 2020 Report found that Telstra’s brand value has dropped considerably over the past

Independent marketing software company Cheetah Digital has inked a new partnership with Melbourne-based martech consultancy Blended Digital to accelerate the adoption of the Cheetah Digital Customer Engagement Suite in the APAC market. The solution is built for enterprise marketers to help brands to transform their marketing and deliver personalised experiences,

European regulators have issued €114 million (US$126 million) in fines under GDPR since the new privacy rules came into force, according to a new report.  The report from law firm DLA Piper notes the value of fines remains low but is likely to increase as the scheme matures and regulators

Adtech companies are facing new legal challenges in Norway, following the release of a report which accuses the online advertising industry of “systematically breaking the law”.  According to a study from the Norweigan Consumer Council, the ad industry’s “illegal collection and indiscriminate use of personal data” continues, 20 months after

Chrome, far and away the world’s most used browser, is planning to phase out third party cookies within two years, the company announced today. Google admitted its browser’s use of third party cookies, which covertly track users across the web, is now out of step with consumers’ expectations of privacy,

One way or another your success in selecting your martech partners will define your career opportunity. Selecting new martech to integrate into your stack is a high stakes proposition. An incorrect decision creates financial risk for your organisation, can damage existing systems and capabilities and even lead to increased staff

From today the Adobe Experience Manager is available as a cloud service. Previously it was offered in two ways, on-premise and as a managed service.   The cloud-native architecture will bring the benefits of SaaS to the Adobe product, including faster implementation and easier integration – a sore spot for marketers when

The wild west of social media is coming to an end. A report looking ahead at digital trends in 2020 warns marketers that new rules and laws are being implemented by authorities, creators and users on social media platforms.  Social creative agency We Are Social’s report Think Forward argues that both

Adobe has appointed Informatica CEO Anil Chakravarthy as executive vice president and general manager, Digital Experience.  Reporting to Adobe president and CEO Shantanu Narayen, Chakravarthy will lead Adobe’s Digital Experience business which includes its marketing, analytics and commerce software. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case