Digital Marketing

Organisations undergoing change grapple with a myriad of challenges. But more often than not at the heart of the change is the customer, according to Ben Sharp, head of revenue and operations ANZ at Pureprofile. Understanding that and embracing customer experience is key to any transformation, according to Sharp. Leadership Webinar:

Data platform company Tealium is positioning itself as an AI enabler on three fronts: data preparation, using machine learning to identify audiences and, activating those insights through marketers’ digital channels. “We are not an AI company, we are an AI enabler,” Tealium’s CEO Jeff Lunsford told Which-50 during a recent

UK policy makers have been urged to implement tighter rules around how digital ads can be used in elections, while Facebook is set for more scrutiny from European regulators. Those are two key takeaways from the British Information Commissioner’s investigation into the role of data analytics in elections. Launched in

Attribution will continue to remain aspirational in 2019, according to Kieley Taylor, Managing Partner, Global Head of Social at GroupM. But brands may be able to learn from China’s largest social media network, WeChat. The Chinese app has evolved far beyond messaging and is used to facilitate banking and payments,

Oracle Moat, the digital measurement side of the Data Cloud, has launched ‘pre-bid by Moat’ to help marketers identify brand safe, fraud safe and viewable ad inventory. The placement solution assess inventory for viewability and invalid traffic standards before a ad bid is made on programmatic platforms. The product is

An interesting data point from the number crunchers at Adobe: social media is generating more traffic for retailers but those visitors aren’t converting into sales. Social media revenue-per-visitor (RPV) has dropped 11 per cent since the third quarter of 2016, despite rising referral traffic from social networks to retailers’ sites,

Marketing technology now takes up almost one third of CMO’s budgets and marketings leaders are still struggling to align marketing metrics with business priorities. These are two key takeaways from Gartner’s 2018-2019 CMO Spend Survey. According to the analysts, marketers spend on average 29 per cent of their budget on

Building an in-house agency is not much different to starting a company. An entrepreneurial mindset goes a long way toward pulling it off in a reasonable amount of time. It’s doable yet, like starting a company, there’s a lot to think about and many hats to wear especially in the beginning.

The word ‘influencer’ sometimes brings to mind the image of a model laying on the beach holding some kind of weight supplement — but that isn’t always the case. Influencers can range from ambassadors to content creators, to those with knowledge on a niche subject. It’s a cost effective way

Given the amount of content they create, all brands are now media organisations now. That’s the view of Forrester Research, outlined in a recent Wave Report into Digital Asset Management for Customer Experience. The importance of content has placed the issue of digital asset management (DAM) front and centre with