Digital Marketing

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Siteimprove, a global software-as-a-service company that allows website editors to continuously test, fix, and optimise the quality of content, has developed a new content management system integration with Adobe Experience Manager, part of Adobe Experience Cloud. The company is also now a Business level partner in the Adobe Exchange Partner Program. Sign up

At Adobe Summit, Adobe CEO Shantanu Narayen and Microsoft CEO Satya Nadella revealed additional details about the Open Data Initiative (ODI). As originally announced last September, Adobe, Microsoft and SAP have embarked on a new approach to business data that will help companies transform their customer experiences through real-time insights

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Adobe and ServiceNow announced a partnership at Adobe Summit to empower brands with an industry-first solution for stitching together Adobe customer experience data and customer data, that aims to provide seamless digital workflows and personalised customer experiences across all touchpoints. Organisations use customer engagement solutions to better understand and personalise

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Adobe announced an extension of its partnership with Microsoft and a new integration with LinkedIn that will accelerate account-based experiences (ABX) through new marketing solution integrations. Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for

Two in three CEOs don’t believe that their current marketing leads have the leadership skills or business acumen required for the role, according to a new report from Accenture. The findings are based on a survey of nearly 1,000 CMOs and more than 500 CEOs at the world’s largest organisations

Shares in retargeting company Criteo have taken a dive after it was reported that Google is considering changes to its ad tools that would make it more difficult to target ads through its Chrome browser. If true it will be the third technology industry giant to have introduced changes hostile

Online advertising spend is creeping slowly but surely towards the 50 per cent mark of total global ad spend, according to the latest forecasts by Zenith. It is now predicting that by 2021 online spend will reach 49 per cent of the total market, representing around US$329 billion. In Australia

The message out of Oracle’s Customer Experience event in Las Vegas last week, is that the company is leveraging its strong database heritage and building a three-pillar strategy; connected data, connected experience and connected intelligence. Which-50’s invitation to the event was obviously lost in the mail, so we tracked down

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Google has been fined yet again by European antitrust regulators. The search giant copped a €1.49 billion fine (AU$2.38 billion) for the illegal misuse of its dominant position in the market for the brokering of online search adverts. The ruling said the company was abusing its market dominance by limiting

GroupM Media agency Mindshare has appointed Kerry Field to Managing Director of its Melbourne office to lead the agency’s growth and client delivery. Kerry, who has been interim MD of the Melbourne office since September 2018, now takes on the role permanently. Sign up to Which-50’s Digital Marketing Newsletter She