Digital Marketing

customer data, marketing

Nicole Fishers, Deputy Chief Information Officer at Flinders University, and Dell’s Chief Privacy Officer, Sooji Seo, were among the speakers on the Future of the Connected Workforce panel at Boomi World, discussing the favourable impact a robust application and data integration solution has on customer and employee experience. Flinders University

Lately, I’ve been thinking a lot about the language of customer experience. I have hundreds of conversations with clients every year, and my job is to efficiently get to the heart of a CX problem and expeditiously offer practical guidance. My advisory sessions start with clients describing their CX goals or

As another Super Bowl — the most watched event on American television — concludes with the New England Patriots, led by Tom Brady, lifting the Lombardi trophy for a record-equalling sixth time, many viewers were also tuned in for the ads. This year’s host network, CBS, was charging advertisers a record $US5.25

marketing team strategy planning market meeting

A marketing leader today could struggle to recognise the marketers of the future with technologies like artificial intelligence and neuromarketing emerging as the key tech drivers over the next five to seven years according to a new study.  A new Marketo report, Marketing 2025: The future of skills and technology in marketing

Digivizer has launched Digivizer Academy, built on its digital marketing analytics platform, to help small and medium business owners understand the performance of their content and marketing across all their digital and social paid, owned and earned media channels. In October Digivizer launched a new digital analytics SaaS solution aimed

A series of privacy scandals which plagued Facebook in 2018 hasn’t impacted the number of Australians using the platform. According to the the eighth annual Digital 2019 report commissioned by Hootsuite and We Are Social, Facebook has 16 million monthly average users in Australia, the same number as 2017 and

Unilever has announced an initiative to build the first cross-media measurement model to help brands measure and understand campaign impact across the media landscape. Sign up to Which-50’s Digital Marketing Newsletter Unilever is leading an effort to develop a model that will combine existing industry measurement tools into a best-in-class

This year will be a buyer’s market for martech M&A, as venture-backed marketing technology companies founded between 2013 and 2017 look for a exit in a crowded (and still growing) market. That’s the view of Scott Brinker, the editor of chiefmartech.com and VP of platform ecosystems at Hubspot. Brinker recently

media agency, advertising agency

This year global digital advertising spends will smash through the $300 billion threshold, before ballooning to almost $420 billion by 2022. According to eMarketer, which published the figures, within two years digital will absorb the majority of the world’s advertising spend. That should mean happy days for the media buyers

ad fraud

Australia has the third highest rate of programmatic ad fraud in the world, according to a new report, which claims the rate of fraudulent programatic ads is 20 per cent. Sign up to Which-50’s Digital Marketing Newsletter Mobile app ads are the riskiest form of advertising and the problem is