Digital Marketing

National Australia Bank now has a “brand voice”, a unique, lifelike sounding automated speech capability for its contact centres powered by cloud computing giant Amazon Web Services. The NAB voice, which can read out text in a natural way, sounds like a male Australian which, the bank says, is consistent

KPMG Australia has announced the appointment of Jenny Roche as a new Partner, joining the Customer, Brand & Marketing Advisory (CBMA) team. Her appointment follows the recent hires of directors, Amrita Bhattacharyya and Jinglu McLay, who joined KPMG CBMA late last year in Melbourne; and Samantha Clark who started this

YouTube, smartphone

Youtube made US$15 billion from selling ads last year, according to Alphabet’s latest financial results, which broke out revenue for the video platform and its cloud business for the first time.  Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case studies Google acquired Youtube for US$1.65 billion in

Have you ever been provided a full domain list by your media buying vendor inclusive of all metrics relevant to you? This is a question I’ve been asking brand marketers and agency media planners in meetings over the past couple months. The answers I’ve received have varied from “no”, “yes”,

Ad blocker

Nearly half of internet users globally now turn on ad blockers and social media continues to attract new users despite an increase in privacy concerns. A clear majority of internet users say they are concerned about how their personal information is being manipulated by companies and the threat of fake

Facebook executives believe three privacy and advertising industry “headwinds” will increasingly dampen its advertising revenue this year, with the biggest impact yet to be felt.  Data privacy regulations, product changes from fellow tech giants, and new transparency tools from Facebook itself will eat into its advertising revenue, according to Facebook

Thirty-seven per cent of people on earth use one of Facebook’s “family” of apps each month, according to data in the company’s latest financial results, which today revealed soaring revenue and hundreds of millions of new users. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case studies In

Meal kit subscription company Marley Spoon has appointed Kate Whitney to the position of Chief Marketing and Growth Officer for Marley Spoon Australia. Whitney will be joining the team in Sydney on February 3. Whitney joins Marley Spoon from Pernod Ricard in the US, where she was the Director of

The current ecosystem of programmatic advertising is unsustainable, according to the APAC MD of multinational adtech Index Exchange, who has welcomed Google’s decision earlier this month to phase out third party cookies. Adele Wieser, Index Exchange’s regional managing director APAC says privacy was the catalyst for Google’s decision to effectively

Google has decided to phase out third party cookies, the small pieces of code which help to track users as they move across the internet, over the next two years. In the latest Which-50 Minicast, adtech veteran and director at Rex White Consulting Tim Whitfield breaks down the decision and