Digital Marketing

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The idea that a single suite can deliver an end to end digital experience for all of a company’s customers becomes less attractive the more brands understand the genuine complexity at play. To build genuinely world class, scalable and personalised experiences many companies have already discovered that all-in-one suites and clouds

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The US Justice Department has sent a clear signal it’s serious about stopping ad fraud, charging eight Eastern European men for allegedly operating two ad fraud schemes. The operations, dubbed “3ve” and Methbot, pocketed “tens of millions” of ad dollars over several years by charging advertisers for ad views that

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Ireland’s Data Protection Commissioner (DPC) found LinkedIn violated data protection rules by using 18 million email addresses of non-members to target them with ads on Facebook. The ruling is contained in a wide ranging report published last week, and relates to the period leading up to the introduction of Europe’s

Brands do not (and should not) improve customer experience (CX) simply because it feels right to have happier customers. The reason to invest in CX is to deliver more loyal customers—customers who spend more, churn less, are less costly to serve, inclined to recommend or refer others, and more likely

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Adtech firm Sizmek today announced the appointment of experienced media and advertising industry executive, Peter Hunter as General Manager to lead the company’s Asia-Pacific business. Hunter has more than twenty years’ experience in advertising and media, having held senior agency and digital technology leadership roles in Australia and Southeast Asia.

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Impressions have long been the foundation of digital media. It is the metric used to compare campaign scale and calculate pricing models. But unlike print, television, and radio, digital presents a range of issues that can make impression-based media misleading, inaccurate and costly. For campaigns to be successful moving forward,

At a global level programmatic growth is slowing as it becomes the digital dominant method of trading digital advertising, according to a new report.  Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today.

Marketers are struggling to get the balance right between great creative and data-driven digital advertising. According to a new report from adtech company Sizmek, 67 per cent of marketers believe that the “digital growth in advertising has come at the expense of the quality of creative”. The study, Marketers Survey

Customer service software firm Zendesk has launched its new open standards CRM platform, Sunshine, as well as new sales and data and analytics tools. The new products mark an expansion from Zendesk’s traditional customer support solutions. Leadership Webinar: Which-50’s 2019 Outlook and Business Transformation Drivers webinar is set for November

Marketing operations platform Aprimo has launched new tools to help marketers better manage their budgets and measure ROI and improve productivity. “We’re excited to provide several new product enhancements and integrations that not only enable organisations to better optimise their Aprimo solutions, but also gain increased visibility into their data