Digital Marketing

Since splitting from Wesfarmers two years ago, Flybuys has overhauled its technology to launch new payments and advertising products. The company is looking to add more brands to its program by moving into payments and developing its advertising product. The transformation of the 25 year old company was driven by

The amount of money spent on advertising in 2020 fell US$47 billion from 2019, according to the latest data from Zenith, which expects a recovery to pre COVID levels will take at least another year. Zenith today released its end of year forecast for global advertising spend, revealing COVID triggered

File, data, transparency

Adform says it has received PwC validation around the transparency of its tool set. The so called adtech tax is a contentious issue in the industry, which came back into sharp relief in May this year after a two-year research project initiated by the ISBA and AOP in the UK

Booktopia is in the midst of another attempt to list on the ASX, buoyed by a jump in sales during 2020. In this week’s Minicast Booktopia CMO Steffen Daleng explains how the marketing department managed the bumper year with many staff working remotely. Which-50’s Minicast publishes each Tuesday. Follow Which-50 on

The local online advertising industry is beginning to recover from its COVID-19 damage, growing 11 per cent in the last quarter, data from the Interactive Advertising Bureau released today shows. But total spend is still down from 2019 levels including the biggest spend category – search and directories – shrinking

cookies

Quantcast has released a privacy preference management tool it says will simplify consent management and improve users’ browsing, and is urging local marketers and publishers to respect consumer choices before regulators make them. On Wednesday adtech company Quantcast launched Permisio, an expansion of Quantcast Choice, the popular consent management platform

The product may make the initial sale but experiences creates brand loyalty. That’s the view of Volkswagen Australia’s Chief Customer and Marketing Officer Jason Bradshaw, who has spent the last half decade developing a data driven customer experience culture and strategy at the automotive manufacturer. This year Volkswagen Australia began

Dynamic Yield, a personalisation platform bought by McDonalds last year for a reported US$300 million plus, today unveiled a new feature that allows brands to guarantee consumers no data is collected on them without explicit consent. The company says the option is in response to the rising tide of global

Seven West Media today announced it will use the Taboola platform to keep users scrolling longer and serve them ad based content. Seven’s editorial teams will also get access to Taboola’s Newsroom product, a content performance tool. Under the multi year deal Taboola will be integrated across all Seven West

The full Federal Court has dismissed an appeal from Trivago today, upholding its decision that the hotel comparison site misled consumers about hotel prices in its online and offline advertisements, and failed to disclose the use of an algorithm that favoured Trivago’s bigger spending clients. The matter will now return