Digital Marketing

In the next two years, $5.8 trillion dollars will be spent in digital commerce according to Marketo CEO Steve Lucas. To capture a share of it marketers need to focus on experiences, he said. Lucas spoke during the Marketo Nation Engage conference in Sydney this week telling the audience ecommerce

Zoho has launched a new application called MarketingHub to simplify the fragmented marketing technology landscape and help marketers coordinate their activity across digital channels. Sign up to Which-50’s Digital Marketing Newsletter Unveiled at the company’s Zoholics conference in Austin today, the new marketing platform executes marketing campaigns across multiple channels

personalisation marketing

In 2019, personalisation is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access to more information, and research more independently than ever before – and are therefore more likely to become overwhelmed. Personalisation,

IBM is getting out of martech. The IT giant announced on Friday that it is offloading its remaining marketing and commerce solutions to private equity firm, Centerbridge Partners L.P, in order to focus on other strategic technologies, including AI, hybrid cloud, SaaS and, in particular, supply chain. Just a few

SAP and Bourne Digital announced the launch of the Bourne Digital Experience Design Center, the first partner-run SAP AppHaus in Australia, based in Melbourne. Bourne Digital’s Experience Design Center is a creative space in which businesses co-innovate with SAP, focusing on experience design and applying a human-centered innovation approach. Sign

Quantcast, which owns and operates the world’s largest audience insights and measurement platform on the open internet, has appointed Craig Bonser as the Commercial Director of Australia and New Zealand and Richard Knott as Business Development Director for Asia Pacific. The move follows a string of local promotions and new

Facebook will expand third party fact checking to Australia and temporarily ban electoral ads purchased from outside the country in an effort to prevent interference in the upcoming federal election. The new rules, announced today by Facebook, bring Australia in-line with other major democracies where the social media giant has

Accenture Interactive announced today that it will acquire acclaimed New York-based creative agency Droga5, in what is reportedly the largest acquisition for the international consulting firm’s marketing arm, in its 10-year history. Sign up to Which-50’s Digital Marketing Newsletter According to the statement issued by Accenture, the acquisition will boost

Teams in America’s National Basketball Association have increasingly been turning to data and analytics to optimise their playing strategies and identify otherwise underrated players. But the trend is also on the rise in NBA marketing departments and has helped one team improve its ad spend 177 per cent. Sign up

Mindshare Sydney has won the main media account for Red Bull in Australia — formerly held by Vizeum — and will be led by the agency’s client lead, Martin Newman. Part of WPP, Mindshare, a global media planning and buying agency will take on all strategy, planning and buying for