Digital Marketing

Nine months on from the introduction of Europe’s General Data Protection Regulation (GDPR) and the first major fine has been handed down to Google for not being transparent and clear enough with consumers about how their data is being used. While Google says it plans to appeal the €50m fine,

Nobody gets out of bed in the morning determined to make life hard for their customers — yet many brands still struggle to meet the expectations of their customers. The internal complexity of business is a big part of the problem, according to Charmaine Chua, head of product at Singapore

Australia is the country that trusts social media the least, according to the 2019 Edelman Trust Barometer. The annual report found Australia, alongside France, is the least trusting country globally in social media — 26 per cent compared to the global average of 43 per cent. Sign up to Which-50’s

Spotify is ramping up its podcasting division by acquiring Gimlet Media and Anchor. The company did not disclose how much it paid for each start-up, however Recode reported the Gimlet Media deal was around US$230 million. Gimlet is known for its independent podcasts such as Startup and Reply All, and

Buy-side advertising platform Sizmek has appointed two senior executives to help drive the growth of Sizmek’s expanding APAC operations. Paul Kent has been appointed Commercial Director, APAC and Heidi Monro as Sales Director, NSW. Sign up for Which-50’s Irregular Insights newsletter The two appointments are the first senior hires under

Marketers expect a vastly different technology stack in 2025 to that which is available to them today. That’s a key finding of a new piece of research conducted by Marketo in Australia and New Zealand. In the study called, Marketing 2025: The future of skills and technology in marketing across Australia and

Australian fintech platform, SocietyOne, has appointed Melissa Cicero as its head of digital acquisition and chief marketing officer to spearhead growth in 2019. Sign up to Which-50’s Digital Marketing Newsletter Cicero spent the past six years in senior marketing and business strategy roles within the finance industry, most recently leading

After a busy year of acquisitions Adobe CEO Shantanu Narayen is overhauling Adobe’s Digital Experience business to make room for Marketo and Magento. As part of the reorganisation, executive vice president and GM of its Digital Experience business Brad Rencher will be leaving the company. Rencher joined Adobe in 2009

Adtech company Taptica will acquire RhythmOne for US$176 million in an all-stock deal, pending shareholder approval. RhythmOne provides cross-screen solutions focused on connected TV (CTV). The combination of RhythmOne and Tremor Video DSP, which Taptica acquired in August 2017, will create one of the leading independent video advertising companies in

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It has been a dramatic few months for Magento Commerce. Adobe completed its $US1.68 billion acquisition of the business in June 2018, with the e-commerce platform adding new capabilities to the Adobe Experience Cloud. With Magento Commerce in its portfolio, Adobe can provide digital commerce, order management and predictive intelligence-powered