Digital Marketing

ad fraud

Australia has the third highest rate of ad fraud in the world with nearly one in three of all local programmatic ad impressions determined invalid traffic, according to Pixalate, a global fraud intelligence company. Download: Strategy First – How marketers can avoid common technology pitfalls and drive real ROI Pixalate says

Consumers, empowered by digital technology, now play an active role in brands’ direction and public perception, according to Shutterstock CMO, Lou Weiss. It means brands lacking authenticity or acting disingenuously have never been more vulnerable, he says.  Download: Strategy First – How marketers can avoid common technology pitfalls and drive real

Amobee was named as a leader in cross-channel video advertising by Forrester in its report Cross-Channel Video Advertising Platforms, Q3 2019. Download: Strategy First – How marketers can avoid common technology pitfalls and drive real ROI “The last year has been transformative for Amobee, and we believe Forrester’s independent research

The AMAA announced the establishment of a new industry council for the Australian influencer marketing community under the banner of AIMCo (Australian Influencer Marketing Council) to support the channel. The new council provides a platform for companies working in the influencer marketing channel to work within a collaborative forum to

The ACCC has identified significant problems with Australia’s customer loyalty schemes, which include frequent flyer, supermarket and credit card operators, in a new report released today. One of the areas the consumer watchdog is probing is the poor disclosure about how consumer data is used and shared, including selling insights

Artificial intelligence (AI), customer data platforms (CDPs), blockchain and real-time marketing are four technologies Gartner predicts will have the capability to transform how marketers run their technology ecosystems. Download: Strategy First – How marketers can avoid common technology pitfalls and drive real ROI Gartner has released its 2019 hype cycle

Data strategy

Near, an AI startup that tracks consumer behaviour online and offline will use its latest funding round – US$100 million raised in July – to expand beyond its core marketing services. The company wants to apply its tracking and data enriching platform to new industries to help incumbents handle disruption

While a strong partnership between CMOs and CIOs is seen as critical to success, few do it well according to new research from Forrester. Download: Strategy First – How marketers can avoid common technology pitfalls and drive real ROI CMOs have emerged as key decision makers and technology buyers as

Digital society is emerging around us. It is the collection of people, organisations and things that are engaged in persistent digital interactions. What’s more, Internet-connected things and ambient artificial intelligence are gaining the ability to act on behalf of human customers. But what does CX (Customer Experience) even look like

measuring success growth measure

Australia’s online advertising market grew 7 per cent to reach $9 billion in the last financial year, according to figures from the IAB, the peak trade association for online advertising. But while online ad spend continued to grow, the rate of growth is tapering off in Australia, even with a