The Commonwealth Bank of Australia has appointed a US marketer with experience as running start-ups as well as running transformation projects for incumbents to the newly created role of Group Executive Marketing and Corporate Affairs. Following an extensive domestic and global search, Priscilla Sims Brown has been appointed to the
Adobe’s marketing team radically altered its mindset, talent and relationships with agencies to adapt to a new way of operating, according to John Travis, VP Brand Marketing, Adobe. Speaking at Adobe Symposium in Sydney today, Travis outlined how Adobe’s marketing department changed as the Photoshop maker transformed from selling boxes
The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of ‘more’ as B2B marketers strive to influence increasingly autonomous, empowered customers through personalised messages. With data as the lifeblood of business
Australians have the highest experience expectations, concerned about privacy and automation: Adobe Study
Consumers in Australia and New Zealand expect more than their global counterparts, according to new research from Adobe. But they are also concerned about the threat technology poses to privacy, according to the study. Sign up to Which-50’s Digital Marketing Newsletter Nominate today for the Which-50 Digital Experience Awards. Simple.
The most important trait for a professional working in digital marketing or ecommerce is empathy. It’s the driver to keep improving customer experiences in a world that’s continuously redefined by technology. That’s the view of Matt Day, Digital Marketing & Ecommerce Manager Spalding, the world’s largest basketball equipment maker. Sign
Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding to expand into the US and UK markets. The amount puts the company’s value at $25 million. Sign up for Which-50’s Irregular Insights newsletter Co-founded by an ex-Google engineer
Short-form mobile video platform TikTok has revealed it will launch its first global marketing campaign across the world with Japanese clothing apparel business Uniqlo starting June 25. TikTok claims the campaign is a first-of-its-kind to engage a new and influential generation of consumers through a novel format in the form
Total digital advertising spending will reach $520 billion by 2023; rising from $294 billion in 2019. The figures are contained in a new study by Juniper Research. One in five of those dollars will be lost to fraud, revealed in figures contained in separate research by the company. According to
The Information Commissioner’s Office (ICO) has released a preliminary report into how personal data is used in real time bidding (RTB) in programmatic advertising, saying it has concerns over how personal data is used in the process. Sign up for Which-50’s Irregular Insights newsletter Published today, the ICO Update report
MediaMath has said it is launching an effort to create a reimagined supply chain that works better for the entire industry. The company has partnered with Rubicon Project, a global advertising exchange to design a direct and transparent programmatic delivery infrastructure. Havas is the first agency to join the effort.