Digital Marketing

Australian marketers are still focusing their digital marketing efforts primarily on driving traffic to their web sites while higher customer satisfaction (and its corollary engagement) languish as a priority. These are two of the key findings of new research commissioned by Sitecore and conducted by First Point Consulting called Emerging

As digital marketing technology becomes more embedded in the enterprise, analysts like Gartner are predicting that IT vendors will need to adjust their charging models to reflect customer demands for performance based pricing. Adobe’s decision last week to flip its pricing model for Adobe Campaign is further evidence of this emerging

Newspaper advertising in the US peaked in 2000 and has been in a precipitous decline ever since, dropping 70 per cent from the top of the cycle. Except of course that it’s not a cycle. It’s structural. Magazines have fared little better. And it’s been a consistent story around the

Organisations with funded, well-run content marketing programs are starting to look very different to those without, according to the latest report ‘Content marketing in Australia: 2014 benchmarks, budgets and trends 2014’. The most effective channels for content marketing are eNewsletters, events and research reports are considered the most effective tactics,

The cost of simplicity is often systems complexity. Creating a seamless experience for customers across channels and throughout the life cycle of the relationship comes at the cost of often difficult systems integration, as many companies have found in recent years. Cloud computing holds out the promise of reduced complexity

There is so much to do. Digital transformation reaches into all aspects of the organisation. What began in marketing almost 20 years ago as a channel experience has now broken out into the open. The problem is that many companies are still struggling with how they should prioritise their digital

Amway, the world’s leading multi-level marketing company has embraced a digital approach to its marketing in response to a dramatic change in the profile and behavior of its audience. By setting up a digital bookstore it has been able to significantly reduce operating costs by cutting back on its print

Forrester Research this week hit out at Facebook claiming the company was ill serving its clients through poor social ad targeting and limited creative opportunities. As we reported at the time, Forrester also said the marketing executives it surveyed ranked Facebook last for business value out of thirteen different channels

Get ready for the huge shift to mobile advertising, from $13 billion this year to $40 billion by 2018. The move will be driven by increased utilization of analytics platforms, allied to the introduction of innovative ad formats and purchasing mechanisms, according to Juniper Research. In its report, (which costs

Nobody clicks on ads right? Wrong. And if anything the shift to mobility combined with the emergence of video are actually driving up user engagement and with it the effectiveness of digital advertising. According to research by Unruly, ”Online video viewers are almost three times more likely to click through to