Digital Marketing

  How do you harness the power of big data?  First up, invite everyone to the party: First-party, or information you’ve collected from our own assets; second-party, or partner shared information; and third-party, gleaned from external providers. These data sets paired with enterprise data from transactional information from sales, CRM,

  Customers overwhelmingly receive a fragmented experience as they move channel-by-channel according to a study by Accenture. Indeed the research found that three quarters of customers suffered from this affliction. Despite the promise of digital delivery and the universe of data points that marketers now have available to them to

  Australian brands in the Retail, Finance and Travel sectors all experienced strong click through rates (CTR) on their search advertising in December and improving conversion rates in the final quarter of the year according to new data from Kenshoo. Each month Kenshoo and Which-50 will examine search advertising data

Facebook was the only one of the ten biggest social networks in the world to record a decline in active usage, according to analysis by Global Web Index. Twitter and Google+ held the line with their users and all other sites which including Tumblr, Pinterest and Instagram posted improvements. Zuckerberg’s

When your customer base is every single human being currently alive, it throws up some pretty unique marketing challenges, Google’s Joshua Spanier has told Sydney’s Ad:tech conference. Spanier is the tech giant’s marketing director, global media and said when you have a potential customer base of eight billion-plus you’ll never

Spending on native mobile advertising is set to more than double in 2015 globally, as buyers around the world shift a greater share of mobile marketing budgets to more immersive formats, according to a study by Rubicon. The study suggests that trading desks predict that native advertising will take a

Data, data everywhere, and not a drop to drink. Marketers have bought into the message about the importance of analytics, but are they really able to master the fire hose like stream of data being generated by the plethora of tags on their sites and device channels? In a sense

Kenshoo has updated its  Kenshoo Anywhere mobile app, enabling advertisers to access and control their advertising programs while away from their computers. According to the company, its clients can view and adjust their digital marketing campaigns at any time from any place through their Smartphone and now respond immediately to changes

Leading global retargeting platform Adroll has expanded its international presence to Japan, opening of its Tokyo office which will be lead by Makoto Arima as VP and chairman of AdRoll Japan and Luciano Kohmura as managing director. This new local team will provide full-service account management to Japanese customers. As

Wearables and connected devices are dominating the events on every marketer’s calendar. As industry experts discuss the Internet of Things in speeches and roundtables across the globe, it’s clear that smart technology is becoming part of the mainstream marketing mix. With this technology set to permeate our everyday lives, it’s