Digital Marketing

Slowly, inexorably, the Google-constrictor has choked off Apple and assumed its inevitable position as the world’s most valuable brand. Apple is second, and tech firms fill six of the top ten slots on the Millward Brown Optimor annual Brandz ranking. (We are including AT&T in the roll call.) Joining Google

Australian companies spent $A1.067 billion on digital advertising in Q1. In particular, they are maintaining their long term love affair with search advertising (code for Google) — the largest category — which ticked along at just under 17 per cent. Display — a smaller category — grew at a slightly quicker

The digital capabilities of Australia’s media, brand and agency managers are stunningly bad outside of specific digital practice groups, a new study has found. Worse — most do not realise they have a problem, according to the report by Digital Chameleon. Called Digital IQ Index 2014, the research is based on

Forrester has named Adobe, IBM, AT Internet and Webtrends as the leaders in web analytics in its latest quarterly wave research. In the analysts’ view, these four companies lead the pack with strong web analytics offerings and strategies for the enterprise. However, Forrester also rates Google as a strong performer

The Australian programmatic mobile video ad market more than tripled in size in the first quarter, after a big jump in content consumption on smartphones and tablets, according to an analysis by TubeMogul. In its Australia Quarterly Research Report, TubeMogul said programmatic mobile video advertising inventory rose 230 per cent

In January this year, smartphones reached a key milestone: minutes spent using the Internet on mobile devices matched those on desktop browsers. A new analysis suggests, though, that mobile still lacks a broad base. Millenium Media pulled apart various comScore data to reveal that mobile’s strength is really based on

More than 90 per cent of companies have increased their content creation activities in the last 12 months and eight of ten intend producing even more content this year according to eConsultancy. However in a blog on the company’s web site, Christopher Ratcliff says the corollary of the increase in

Another day, another marketing technology acquisition. This time, media company AOL has stumped up $US101 million to buy Convertro, a data analytics business. The deal, announced this morning, provides AOL with technology that will help its advertisers better understand what types of advertising leads to sales. It follows AOL’s recent

Oracle has spent $US2 billion buying its way back into the marketing technology platform game since October last year. In just seven months it has acquired Compendium, Responsys and BlueKai. But, says Ovum analyst Gerry Brown, the real challenges lie ahead — it needs to focus on keeping the best

Think of it as a digital marketing super majority — winning a majority of the marketing budget at a majority of companies. By 2016 that could be a reality. according to a new survey by ThinkVine. The survey included the opinions of 200 CMOs, marketing vice presidents and directors at