Digital Marketing

Even as companies become more confident in the efficacy of digital channels, the executives charged with managing them are struggling to validate their investments and even to build business cases according to the latest Adobe/CMO Council research. But first the good news. According to the study, marketers increasingly believe that that

Even as it expands rapidly to fill the volume of ever growing demand, the adtech space simultaneously consolidates. The week was book-ended by two deals. The first was big and interesting because of the price and who was involved. The later for its intent. On May 12 Verizon bought AOL

Brian Walker, chief strategy officer for Hybris Software said that while retargeting “had a bad name”, in the right context it had a bright future. And that generally meant when a customer was apoplectic with rage. “Re-targeting is thought of as shopping cart abandonment emails. Or pushing a shoe that

CRM is dead, big data is still rising – and so is big content while developments in digital marketing have effectively blown the purchase funnel apart. These are just some of the highlights from research outfit Gartner’s recent digital marketing symposium. Gartner is famous for its technology hype cycles and

A curious headline caught my attention the other day: “Notifications Are The Next Platform.” It’s the sort of proclamation you expect from the headline’s publisher, TechCrunch, one of Silicon Valley’s most influential media companies. Intuitively we know notifications are a big deal. Every single mobile app is built with notifications

Programmatic video ad tech firm TubeMogul has reported a boom in mobile advertising inventory in the first quarter of this year, with the amount of available inventory increasing three-fold compared to the same quarter a year ago.

Netsuite’s $200 million acquisition of marketing automation company Bronto will give it a new set of competitors in one of the tech sectors hottest growth markets. And those competitors have cause to be worried. While Bronto lacks the extensive range of marketing tech options that a complete suite from Adobe

For the first time Australian advertisers will be able to use a programmatic video-buying platform to acquire outdoor advertising inventory in Australia. TubeMogul today announced a partnership with Site Tour, an ad exchange for out-of-home media, that will enable clients of TubeMogul’s platform to buy ads on thousands of billboards,

  Whether your team is big or small, dispersed or actively working out of one location, everyone can benefit from this one tip: Get to know your content comrades. This is one of the tips for content marketers explored in detail in Modern Marketing Essentials: Content Marketing,  which was released

  The marketer of the 1990s is worlds away from the marketer of today. While everyone is quick to blame social media and the necessity for immediacy, a new white paper by Sitecore points to a number of other factors besides social media which have seen marketing flipped on its